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In today’s business world, especially as it applies to marketing and promotion on social media, individuals need to understand and determine opportunity cost. What do you do better? What content are you skilled at creating? A strong writer should look to blogs, a creative will turn to video, and someone with powerful rhetoric can be [Read More]
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Think about your business right this instant. Are you Super Bowl ready? I don’t mean playing in the big game between the Broncos and the Panthers on February 7th, and I’m not pushing you to market around it in this post (though you should contemplate it if you haven’t already planned to do so). But [Read More]
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As we’ve recently been developing fundraisers for some of our clients, I figured it was a good time to delve into how today’s social media world can really amplify a fundraising process. Remember: social media in many ways resembles word-of-mouth interaction. How else are you going to get the word out about your fundraiser, or [Read More]
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1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]
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1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]
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We get it… you’re busy. You’re busy in real life – with meetings, conference calls, and paperwork – and you’re busy on your social accounts as well, balancing and curating the content of Facebook, Twitter, Instagram, and others. With all that’s going on it can certainly be a chore to keep up with each of [Read More]
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Last Tuesday, Twitter went ahead and changed one of the three ways in which fellow users can respond to a tweet (the others being a retweet and a reply), ending the ‘favorite’ and replacing it with a ‘like’. The ‘star’ icon would seemingly be no more, and the ‘heart’ icon would live on. Twitter followed [Read More]
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Today’s youth are digital natives. On the one hand, they are comfortable accessing and utilizing the Internet as well as the masses of applications that are developed daily. On the other, they are seemingly at ease with the lack of privacy that the internet has created, a space where it’s almost considered odd to NOT [Read More]
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Live streaming apps such as Periscope and Meerkat have become increasingly popular and have situated live video and audio as a necessary component to business marketing strategy. With millions of users worldwide, and many more joining the trend daily to view and create their own streams, these services offer businesses ways to connect like never [Read More]
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Replying on platforms like Twitter and Facebook should never be considered ‘optional.’ Those replies are an absolute necessity and should be considered a major component of your social media marketing strategy. At its core, social engagement is very much a two-way conversation – the only difference being that a customer isn’t walking into a business [Read More]
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Have you ever thought about what makes a website really stand out? What is it that makes a great website better than a ‘good’ one? A great website is one that is mobile friendly (Read more on that from our Archives!), aesthetically pleasing (complete with photos as well as an attention-grabbing font), and is loaded [Read More]
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1) Remember that replying on Twitter is a tactic. Using the search box to find current content and tweets that surround your business, don’t hesitate to jump in to the discussion and engage with other users. Ask questions, interact, and communicate – don’t go for the ‘sale’ right away as your tweets will no doubt [Read More]
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They say a picture is worth 1,000 words. In social media this is very true – with words, as well as with 1,000 clicks, site visits, and other means of engagement. People absolutely love pictures – sharing, tagging, and posting them – to show that they have ‘been there done that’ or to flip to [Read More]
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The number one mistake that businesses (and individuals) make with Twitter is to not fully put it to good use – to have an account, but to only use it for the occasional marketing promo, the sporadic chirp. It’s been said before – you cannot simply ‘set it and forget it.’ You need to fully [Read More]
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“The oldest form of marketing – word-of-mouth – with the newest form of technology.” Marc Pritchard, P&G. While this could be said of all social media platforms, Mr. Pritchard’s quote more directly aligns with one outlet, the one that is the busiest, and noisiest, of them all – Twitter. In 140 characters or less, the [Read More]