Branding & Print Advertising

Print Marketing’s Place in the Digital Age

Print Marketing’s Place in the Digital Age

A simple Google search into print marketing will tell you all you need to know. An array of headlines that run the gamut from Print Marketing is Dead to Print Marketing is Not Dead (Not Dying Either) will flood your screen. Like most things, the truth can be found in the middle of the hyperbole. [Read More]

A Short Guide to Logos

A Short Guide to Logos

Logos are like the swiss army knives of marketing. They can be your branding on almost any surface, scale to just about any size, and act as a memorable face for your brand. But if you don’t know what you’re doing you might just end up hurting yourself. When it comes to branding your goal [Read More]

The Single Most Important Aspect to Ensure a Successful Brand

The Single Most Important Aspect to Ensure a Successful Brand

Branding Tips When trying to re-invigorate, re-establish, or create a new brand, there are many aspects that make up the brand composite. Most people might think that the look of the brand, what we call the visual identity, is where you need to concentrate your efforts. Although the look of the brand is definitely important, [Read More]