So, What Is A Landing Page? And Why Do You Need Them?

Simply put a “Landing Page” is the web page a potential lead lands on when expressing interest in an advertisement that can appear on several different platforms including:

• Pay-Per-Click ads from Google, Facebook, or other similar source,
• Banner ads on your website, or another website,
• Search engine results from Google, Bing or another search engine,
• Links in email newsletters,
• Print ads in newspapers or magazines,
• Radio or TV Commercials.

So, why do you need landing pages?

There are many reasons landing pages should be part of your marketing strategy. Here are some of the most important ones:

1) Generate Qualified Leads Quickly

One surefire way to generate leads is to create a landing page on your website that offers something of interest to your potential customers, who must supply information in return. You might offer a free white paper in the form of a PDF, on a subject or product important to your leads; or an e-newsletter, take a survey, or any other number of offers. However, to receive these offers they must provide certain information such as an email address, telephone number, and/or company information, etc.

2) Improve SEO

By giving your special offers their own well written and SEO optimized page, you provide Goggle and other search engines, indexable pages which can show up on search result pages.

3) To Better Understand What Motivates Your Prospects

Multiple landing pages with different offers not only increases your ability to generate more new leads, but also gives you insight into what motivates your existing leads when they reengage. More importantly it also lets you know which specific leads are most engaged with your site, and their interests.

When it comes to Landing Page Creation, no matter your need we are here to support you. We care about all our clients’ success and work hard to make it happen. Ask our clients. It is what inspires us to do our very best for each and every client, no matter how big or small.