Samuel Wood

Logos are like the swiss army knives of marketing. They can be your branding on almost any surface, scale to just about any size, and act as a memorable face for your brand. But if you don’t know what you’re doing you might just end up hurting yourself.

1. Let it Breathe White Space, Padding, breathing room, call it whatever you like. Designs thrive when there’s room for elements to breathe and give space between elements. When used appropriately padding between elements brings comprehensive visual clarity to a design.  While you can see this practice in action in print design its especially true [Read More]