Digital Marketing

Stop! Don’t press that “Boost” button. There’s a lot more to the Facebook Ads story than you might be aware of. Here are 5 ways you can grow your business using different Facebook ad objectives.

The most successful websites are no longer boring static sites. More and more websites are now creating a video experience focused on their brands, that ultimately leads to higher conversions.

Facebook advertising is an art. Beyond radio and newspaper advertising, billboards and park benches, your audience is on Facebook and Instagram. Every. Single. Day. How do you attract new customers, grow your audience, and retain them for a long time? Show them the reason why with compelling Facebook and Instagram ads.

You know that the internet really is a HUGE place.  Its existence spans all over the world, and it can be somewhat daunting when you think about how you and your team can make the content on your website receive views and gain attention.  How does something get looked at? How does what I post [Read More]

5 Steps To Setting Up Your SEO Strategy So You Can Evaluate ROI Determine your most profitable products and services. What makes you the most money? How do customers find those moneymakers? Are you selling mostly locally, or nationwide? The first step to a successful SEO strategy is to determine which of your products and [Read More]

On virtually every SEO Website Audit I have performed over the years there have been three major issues I have consistently found. If you do nothing else to your site, focusing on these three simple areas can have a significant impact on your click-through rate from your listing on a Search Engine Results Page (SERP), [Read More]

You know your brand needs an online presence, and you know you need to put out great content that will resonate with your audience and community.  Content – as they say – is king and is the vehicle to boosting your business’ SEO while gaining attention and traffic in generating leads. The question becomes: what [Read More]

Why Video Is Valuable Video is well and above the single most demanded medium in existence. Because it encompasses all other types of media. Like voice, music, sound, visuals, graphics, film, text, and more! It has all of those and no other form of media is has them. This makes video not only unique, but [Read More]

Thumbnails, It’s that little preview picture you see with a blog, article, or video before you click on it. It’s not very big, and not very important… Is what you might currently think. How many times have you been shopping for a book? Maybe wine? Chances are the reason why you decided on what one [Read More]

Does your business have a way to communicate what you do, what you think about certain issues, express ways that your business is different from others and communicate directly with your consumer? If not, then your business’ marketing strategy needs social media. The overarching reason for this is building trust between you and the client [Read More]

Did you know organic SEO and paid search address over 5.6 billion Google searches a day? People are constantly searching for answers to their questions and some of those answers include the specific solution that your business provides. With all that searching going on, there must be a way to somehow manipulate the search engine [Read More]

Loud Canvas Media is offering a FREE seminar about how to make your business’ website and digital presence more effective and successful! About this Event Main Topic: Does your Website Need a Facelift? How to Make your Website Effective & Successful! In these modern times, every business—whether it is small and local or a huge [Read More]

In a landmark effort to improve the digital performance and success of small businesses in the Dover, NH area, Loud Canvas Media is introducing a quarterly effort to bring FREE digital marketing education to local businesses. After 15 years in the industry, Loud Canvas Media recognizes that the local business community should be empowered to [Read More]

I was sitting across a Starbucks table from a middle-aged businessman. He was dressed in a plaid sweater vest, bow tie, and round, gold metal eyeglasses. Our conversation carried on like many I had before. He explained his B2C service-based business, the troubles he was having with slow growth and how he was looking for [Read More]

By now the world is acquainted with the relatively “new” use for hashtags that has emerged over the last decade or so. Hashtags are no longer used just to signal a number, they are now an integral tool in social media and an important utility for individuals and brands to utilize in engaging with their [Read More]