Posts by Kevin Duffy
A simple Google search into print marketing will tell you all you need to know. An array of headlines that run the gamut from Print Marketing is Dead to Print Marketing is Not Dead (Not Dying Either) will flood your screen. Like most things, the truth can be found in the middle of the hyperbole. The fact is, print can be a very effective marketing tool–provided you use it the correct way.
Branding Tips When trying to re-invigorate, re-establish, or create a new brand, there are many aspects that make up the brand composite. Most people might think that the look of the brand, what we call the visual identity, is where you need to concentrate your efforts. Although the look of the brand is definitely important, [Read More]