1) Remember that replying on Twitter is a tactic. Using the search box to find current content and tweets that surround your business, don’t hesitate to jump in to the discussion and engage with other users. Ask questions, interact, and communicate – don’t go for the ‘sale’ right away as your tweets will no doubt be regarded as ‘spammy’. Build a relationship first, earn a potential client.
2) Remember that the world is changing insanely fast. What does this mean for your site or your social media? It means that you need original content on a constant and consistent basis. Mix up your blog posts and written work with videos posted directly to Facebook (and, of course, remember to link up all of your platforms and your website to this visual).
3) Remember to be YOU. You may not realize it at first, but social media users have become quite proficient at being able to tell when someone is not being genuine. Just like in real life, when you are yourself people will connect and engage with you more, they will listen and share your “story” and will derive value from your work while also providing always important feedback. Most important thing to note though, to quote Mark Twain: “If you tell the truth, you don’t need to remember anything.”
4) Remember to guest blog. Posting on a highly regarded website can increase your own blog’s traffic. With guest blogging, you’ll be able to reach a number of readers who perhaps you wouldn’t have been able to reach otherwise, thus building your brand. You’ll be able to gain awareness and leverage which can then be turned into new clients. The key with guest blogging is to concentrate on providing value, NOT providing an infomercial.
5) Remember to comment. Make yourself heard in the comment section of both your posts and social media platforms as well as those of others. Visiting a site that is in your industry? Engage and communicate by adding value to the comment section. By providing insight, advice, and commentary, you’ll be able to further your brand awareness, consequently driving more people to your own content and website.