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Spring cleaning around your house? Remember that you should definitely consider cleaning your business’ social media applications as well. A thorough cleaning will ensure that your platforms are organized, up-to-date, and operating at their optimum efficiency. Here are Loud Canvas Media’s 10 Social Media Spring Cleaning tips: Make sure that your business’ profile picture – [Read More]
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Can you imagine a business today without Facebook? Twitter? Social media has become an essential component to a marketing strategy, allowing businesses to reach past, current, and potential clients with relative ease. The number one screen in our homes and in our lives is no longer our television sets, but is now our smartphones. And, [Read More]
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In today’s business world, especially as it applies to marketing and promotion on social media, individuals need to understand and determine opportunity cost. What do you do better? What content are you skilled at creating? A strong writer should look to blogs, a creative will turn to video, and someone with powerful rhetoric can be [Read More]
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As we near Valentine’s Day it is, of course, a good time to reflect on, and spend time with, those we love. It’s also a time, especially as a small business owner or a fledgling entrepreneur, to take a good hard look at your business plan. At your social media marketing. At your development strategies. [Read More]
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Think about your business right this instant. Are you Super Bowl ready? I don’t mean playing in the big game between the Broncos and the Panthers on February 7th, and I’m not pushing you to market around it in this post (though you should contemplate it if you haven’t already planned to do so). But [Read More]
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1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]
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1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]
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1) In order for a small business to be relevant in today’s world, they need to be almost everywhere on social media. That means no less than having a Facebook business page, Twitter account, and a consistent blog presence (on your own website, shared to Medium, etc). Sure, not all applications will make the most [Read More]
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Live streaming apps such as Periscope and Meerkat have become increasingly popular and have situated live video and audio as a necessary component to business marketing strategy. With millions of users worldwide, and many more joining the trend daily to view and create their own streams, these services offer businesses ways to connect like never [Read More]
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Replying on platforms like Twitter and Facebook should never be considered ‘optional.’ Those replies are an absolute necessity and should be considered a major component of your social media marketing strategy. At its core, social engagement is very much a two-way conversation – the only difference being that a customer isn’t walking into a business [Read More]
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Have you ever thought about what makes a website really stand out? What is it that makes a great website better than a ‘good’ one? A great website is one that is mobile friendly (Read more on that from our Archives!), aesthetically pleasing (complete with photos as well as an attention-grabbing font), and is loaded [Read More]
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1) Remember that replying on Twitter is a tactic. Using the search box to find current content and tweets that surround your business, don’t hesitate to jump in to the discussion and engage with other users. Ask questions, interact, and communicate – don’t go for the ‘sale’ right away as your tweets will no doubt [Read More]
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Yesterday marked the five-year anniversary of Loud Canvas Media’s accreditation by the Better Business Bureau. Reflecting on this, we thought three things: 1) Those five years have passed much too quickly, 2) We’ve had tremendous success in that time frame, and 3) Was the BBB relevant in any of that success? The BBB, while considered [Read More]
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– Deliver high-quality content every day. You can offer great value by posting your own blogs, media creations, and advertisements, as well as mixing in third-party content of related subject matter. A constant stream of posts will build awareness, credibility, and relationships. Make sure that these posts let the viewers know exactly what kinds of [Read More]
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The number one mistake that businesses (and individuals) make with Twitter is to not fully put it to good use – to have an account, but to only use it for the occasional marketing promo, the sporadic chirp. It’s been said before – you cannot simply ‘set it and forget it.’ You need to fully [Read More]