marketing

7 steps to take before creating your YouTube channel

Youtube channel influencer

So, you’re thinking of starting a YouTube channel, eh?  YouTube is a great place to add an additional layer of content to your brand and either drive traffic to or from that channel to your place of conversion. I say “Go for it!”. However, even before we get into the specifics about how to technically [Read More]

Social Media Ideas for Restaurants in 2019

We love working with restaurants in building their social media attention! Social media is an integral part of today’s marketing, and even if you AREN’T active on social media, you can be sure that your customers are tweeting, publishing, and posting about your food, service, and establishment. Here are a few ideas to develop your [Read More]

Digital Marketing Trends to Look Forward to in 2019

social media trends

You know this already: social media is of ever-growing importance to businesses, and should absolutely be taken advantage of. Part of that is keeping informed of the newest trends so that you are able to give your business the greatest leverage. 2018 has been a year of expanding and building off of 2017 social media [Read More]

Facebook’s News Feed Changes: How You Can Boost Your Brand

Facebook

Loud Canvas Media has had a number of individuals and businesses – clients and otherwise – reach out to us regarding the Facebook changes for 2018 that were made public in January. The changes are significant to its News Feed algorithm, prioritizing person-to-person interactions among friends and family over posts from Facebook pages – seemingly [Read More]

Social Media Trends to Look for in 2018

We all know how many social media advancements we’ve seen in 2017. From Snapchat users being lured away by Facebook to Apple’s latest plans and even all the way up to the POTUS and his famous Tweets, everyone is into new ways of communicating by using the many mobile devices available today. And now, 2018 [Read More]

Keep Your Focus Where the Attention Is (Hint: Mobile Devices)

iphone

As a marketer, brand storyteller, and entrepreneur, I often find myself observing others to get an understanding – at least in small sample – of how individuals may react to various advertising tactics and techniques, both in traditional form and on social media. Watching Super Bowl LI this past winter, I looked around at friends [Read More]

LCM Visits WTSN’s ‘Open Mic’ with Mike Pomp on 98.1

Microphone

Back in February, Loud Canvas Media had the honor of being a guest on WTSN’s Open Mic morning show with host Mike Pomp.  The topics of discussion included social media management and digital marketing, as well as website design, development, and security. For reference, we’ve compiled the best information from the interview below.  A big [Read More]

Social Media Best Practices for 2017

iphone

Understand the Platforms and the Individualized Strategy for Each Working with any social media platform – especially the big four of Facebook, Instagram, Twitter, and LinkedIn – you have to understand that the strategy has to be individualized for each account. We often liken social media to a pair of pants–and each platform is a [Read More]

Instagram Continues to Grow for B2C – Here’s Why

Instagram

Instagram has done nothing but grow at a tremendous pace ever since it was released in 2010. The platform allows businesses and brands to reach their audience and gain valuable attention with photography and imaging.  It’s a serious inefficiency in a business’ marketing plan for them to NOT be on Instagram. To put it as [Read More]

3 Social Media New Year’s Resolutions for Your Business

dollar sign social media

Don’t just post. Resolve to post and publish constantly and consistently across each of your social media platforms. Think of it this way: Your clients and customers don’t want unreliable service, so don’t give them unreliable posts, tweets, and blogs. Set a schedule and commit to providing a high quantity of high-quality content. Don’t forget [Read More]

2 Social Media Trends Set to Get Even Larger in 2017

Live-Content: Live-streaming, as big as it has gotten, is primed to get even bigger. Regarding video, YouTube was a hit about 12 years ago and now it is more of a player in entertainment than many large networks on television. Just as radio was in many ways replaced by TV, the TV is now seemingly [Read More]

Should A Business or Brand Auto-Post?

automation

When a business or a brand works to figure out a social media marketing plan, there is a question that regularly will come up: To auto-post or not to auto-post? That is, should you have your posts to Facebook automatically be posted on Twitter (and vice versa)? When Twitter was new to the social scene, [Read More]

G.W. Tatro Construction: Social Media for Contractors

In today’s world of social media, it’s funny to think that there are avenues of industry virtually untouched and ignored by the likes of Instagram and Twitter. However, the construction industry (as well as it’s many sub-divisions of site work, civil engineering, etc), is one area that truly is a new frontier as it pertains [Read More]