Back in February, Loud Canvas Media had the honor of being a guest on WTSN’s Open Mic morning show with host Mike Pomp. The topics of discussion included social media management and digital marketing, as well as website design, development, and security. For reference, we’ve compiled the best information from the interview below. A big Thank You to the entire team at ‘The Bay’ for having us!
Loud Canvas Media is a New Hampshire based company, but can (and frequently does) work with clients all over the United States. We have been around for close to 15 years, enabling businesses and brands to express themselves online. From web design to SEO and social media, LCM provides the tools to successfully market your business, getting your brand the attention it deserves!
Many individuals and the businesses they work for are still working to understand best practices for each of the social media platforms. Loud Canvas works with clients to determine the ideal steps to take in the effort to best promote you and your brand. As the world pays more attention to the smart phone (and less to the TV or even home computer), you need to be sure that your business is active on social media and has a mobile site that looks and functions great from any device. Marketing and advertising to mobile devices is proving to be more valuable than radio spots, TV commercials, and even billboards. Loud Canvas will make sure that your message is loud and clear on any social medium.
Live-streaming, namely Periscope (Twitter) and Facebook Live, is taking off! Businesses need to work to find the way to best showcase themselves live, as that’s where the attention of potential clients and customers is going. We’ve talked to the value of live-streaming here. Again, much like the smart device is taking the place of the television, it can be said that the social platforms – especially those with live-streaming capabilities – are the new networks, news stations, and television channels.
We’ve said it before, we’ll say it again – social media cannot simply be ‘set it and forget it’. You need to tend to your accounts much like you would a garden in order for your footprint to grow. Engage with your community, industry, and clients both past and present – the audience you’ll be able to reach will grow exponentially, allowing you to tell your story to new individuals each and every day. Loud Canvas Media has an understanding of the demographics that each social platform will speak to, and can work with you to set up advertising within the platform so that the promotion gets delivered right to the audience you want engaging with your content.
While businesses should review and consider all social media platforms for potential use, in the end they’ll want to focus on the few (we recommend two to three) that (1) best enable them to reach their target audience, (2) are easiest to then promote their product or service on. Pinterest will not be for a male high-school student just as your grandparents will not be on Snapchat (well… not yet anyway). Loud canvas will review and consult on the best platforms for you to showcase your business! We’ll work with you to build your community (more valuable than simply a ‘following’), bridging the online word-of-mouth and engagements to the real time word-of-mouth and building relationships.
Every company needs their footprint in the digital world: a website. However, not every website is a great website – to do so, your site needs to be engaging, easy to navigate, and updated regularly with great content that gets, and holds, the attention of visitors attracted to your page. Sure, you may be able to put a website together for yourself if you have the time, but Loud Canvas Media works with clients to determine exactly what the brand’s message is and how to best get it across to the public. This works to take the stress off of the business to do it for themselves and saves them a ton of time, enabling them to continue with the day-to-day operations their business requires. Each site we create is custom fit to the needs of the business we are working with. Websites designed, developed, and hosted by Loud Canvas Media will drive business and gain attention, turning link clicks into conversions and conversations into customers.
Content is king. Even if the website doesn’t look it’s best, the content is what will keep people coming back. Updating a website with fresh content – blogs, pictures, copy – is key to getting the attention of your audience and driving your SEO and Google Rank. Loud Canvas can create content for you, working as an extension of you and your brand in putting your word out to the world.
Your website is a tool and you need to keep finding ways to excel at putting this utility to work for you in the best ways possible. Loud Canvas Media can get you to where to want to be with your web presence. We’ll work with you to be sure that your site is optimized for mobile, and is getting the regular updates that it needs (including those for aesthetic and security purposes).
And speaking of security: You’re not just going to build the nicest house on the block and not install locks. When you get a website published, you absolutely need to make sure that the site is as secure as possible. It’s imperative that security measures are in place as part of your digital presence efforts. Loud Canvas Media builds out security infrastructure and makes sure the correct means are in place in order to lock down your website. The last thing we want to do is build a tremendous website and then let security issues slip through the cracks. We build impenetrable sites and have staff in place that strictly work with security maintenance and support for our clients. Especially when it comes to open-source platforms (like WordPress), we are THE experts in the field.
To hear the full interview, and to learn more, be sure to click here.