Can you imagine a business today without Facebook? Twitter?
Social media has become an essential component to a marketing strategy, allowing businesses to reach past, current, and potential clients with relative ease. The number one screen in our homes and in our lives is no longer our television sets, but is now our smartphones. And, as eyes all around the world are glued to phones constantly, a business needs to be sure that they are active in that space, utilizing the more popular platforms as a means to engage, communicate, and promote. Allowing a professional social media manager to the task of building your brand’s presence on social media, you will be able to focus on the business and the brand itself.
Why should your business outsource your social?
It’s efficient, cost effective, and leaves the content and tactics in the hands of the professionals.
- Social media managers are focused solely on one thing – social media. They have a deep understanding of all platforms, the nuances of each, and a passion for connection and engagement. They are masters of the digital landscape. In many cases, such as here at Loud Canvas Media, the social media manager is seemingly on autopilot – checking in on occasion to make sure that the business keeps their finger on the pulse of the content, understanding each tactic, social media strategy, and promotional idea.
- Social media managers monitor each platform on a daily basis. We often remind clients that social media is much like a garden: you cannot simply ‘set it and forget it.’ You need to spend the time to tend to it, to make changes as needed, and to develop relationships with customers, like-minded businesses, and individuals throughout your network.
- Many businesses will attempt to run their own social media accounts, but will be unaware as to specifically which platforms they should be using. Loud Canvas Media’s SMM team understands the inner-workings of each platform, as well as the demographics of ‘who is using what and where’, so that your social media marketing is well-rounded and fits your needs exactly.
- The cost of outsourcing your social media management is significantly less than if you to hire an in-house social media specialist. To hire a social media staff member directly would cost your business around $70,000 each year – hiring Loud Canvas Media to run your social media would come in at a small fraction of that price. Outsourcing you social media guarantees you a professional you knows the digital landscape like the back of their hand, thus, you’re getting MORE social media analysis, content, and digital footprint, for far LESS money.