New Hampshire

Dover Drone Video Fall 2019

Fall 2019 Drone Demo Reel

Hubbingtons Furniture TV Commercial Spot

Young’s Restaurant Farewell Tribute Video

Why Loud Canvas for your Website Hosting, Security and Maintenance needs?

Why would you choose Loud Canvas to be your technical partner for your business’ website hosting needs? 

Loud Canvas Media is MORE than just a hosting company. If you’re just looking for some digital space to rent for your website files that’s not secure, not proactively maintaining or securing your digital property and don’t care about what your company does or what your goals are, then keep moving; Loud Canvas is not for you. 

However, if you’re looking for a proactive technical marketing partner who cares deeply about your satisfaction, proactively maintains and secures your digital files on a routine basis and supports you 24/7/365,  then STOP! We’re pleased to make your acquaintance. Loud Canvas is the hosting company for you. Here, you will be treated like family. 

Below I list 4 reasons why our customers choose Loud Canvas over other hosting providers.

PROACTIVE WEBSITE MAINTENANCE

Loud Canvas provides ongoing maintenance.  What does this mean? Well, first of all, Loud Canvas provides high-performance hosting and is scalable for business growth. Additionally, every day behind the scenes, our technical wizards are checking your businesses’ website for its performance. Our technical wizards routinely check for issues and inconsistencies with the site. We perform manual updates to plugins, themes, and WordPress for you. After updates are completed,  we check the site for compatibility issues and proactively eliminate problems before they occur.

PROACTIVE SECURITY

Our Security FireWall is second to none. Our technical wizards are the gatekeepers to your website.  They are working around the clock 24/7/365 days a year to ensure that your site is secure. We get ahead of problems before they occur. We install and configure multiple firewalls, locking down access points and stop intruders before they get in. Web security is the foundation of what we do at Loud Canvas. We put tools in place like IP Blocking, country-level blocking, IP spooking, port sniffing and much more is protect our clients’ data. We watch their backs. We are constantly staying up to date on technology and rigorously protecting each sites’ sanctity.

PROACTIVE, EXPEDITED and CHEERFUL SUPPORT

Loud Canvas provides top-notch support. We’ve maintained a score of a 97% customer satisfaction rating.  So what do we do to provide such high-level service?

It’s simple really. Just like our hosting platform, our team is a high-performance team. We care about your business. Our timely, thoughtful and cheerful responses to site edit requests, troubleshooting needs or digital marketing questions are just are a foundation of our values as a company. Technically, we provide site structure, template, and content edits as requested. More importantly, our clients feel like we’ve got a handle on their needs. Our proactive approach to the many facets of our business speaks volumes to our customer satisfaction. We are also quick to provide demonstrations and strategic consultation on best practices. This leads me to my final point. Partnership.

PARTNERSHIP

We pride ourselves on being a partner with our clients, we are not just a silent company that provides technical needs. We understand that in your industry, whether it’s Health Care, Real Estate, web development or any other small business, you need a technical and marketing partner who will take proactive responsibility for your business. That proactive mentality is one reason that Loud Canvas is a great fit for your needs. Loud Canvas is a team that is excited about what you do and will partner with you to promote your business.

 

If you’re looking to scale your business, but need the edge of technical know-how,  and protection, look no further. We’re here, steady and ready to give your business the edge it needs to climb to the next level. Contact us! 

Top 3 SEO Steps Almost Everyone Overlooks

A Short Guide to Logos

Logos are like the swiss army knives of marketing. They can be your branding on almost any surface, scale to just about any size, and act as a memorable face for your brand. But if you don’t know what you’re doing you might just end up hurting yourself.

When it comes to branding your goal is to help people connect with your brand. A good logo will allow you to represent your brand in just about any format or medium so you don’t miss an opportunity to connect with your audience.  While all logos are different and there are dozens of unique ways to do them, there are a few key elements that you can keep an eye out for in your logo. These will help it stick out and make sure it’s not doing more harm than good. So when you are designing or using your logo try to keep in mind these three key traits.

Consistency

It’s no secret that one of the key elements of branding is repetition. The more a person is exposed to a brand or an idea, the more likely they are to associate with or recall that brand in the future.

One of the key parts of repetition when marketing is making sure that you are being consistent with your branding. Now while this concept applies to a larger branding strategy we can dilute it down to just how you use your logo pretty effectively.

There should be at MOST about three versions of your logo that you consistently use across your branding. We’ll go into a bit more detail of what those likely look like later on. But the primary goal here is to make sure you are using the same logo across your various marketing efforts. Or else you are going to have a harder time forming an association with an image for your brand.

Additionally, a good logo is dictated by the brand’s overall image. It’s crucial to make sure that your message is consistent for your audience.

For example, if you are an up and coming motorcycle shop called “Heavy Metal Biking Co.”, you’ll want to make sure that your logo represents that or is at least in key with your marketing strategy. There are some logo styles and colors that simply will not work with your brand.

Looks a little off…

If you make sure that your logo is consistent with your overall brand image than you are one step closer to having a great representation of your brand. Make sure that you use the same 2 or 3 versions of your logo across your marketing too. Or else you are forcing your audience to reassociate with your brand.

Simplicity

Simplicity and minimalism are big components of great modern logo design. Making a logo that’s simple will make it easier for your audience to remember. A good trick to make sure that your logo isn’t over complicated is to give yourself about 20 seconds to try and sketch it out from memory. Then compare to your design and see how you did. While you may not get it looking exactly the same (you don’t have to be an artist for this test) you should be able to pick up on the key elements/shape of the logo.

Take a look at how KFC’s logo has evolved over time from a complex black and white sketch to a simplified colorful image.

This is a great example of a simplified logo that doesn’t lose its flavor and overall character. Good modern logos are simple but not so simple that they aren’t unique.

Another big benefit of a simple logo is that it will often scale better than a complex drawing or sketch. Ideally, your logo should fit on mediums from business cards all the way up to banners and roadside signs.  Making sure that your logo is simple will help ensure that its scalable for these different sizes.

Scalability

Now you may be thinking “There’s no way I can make my logo fit every size! How do I shrink down my logo so it’s still legible without losing detail?”

Here’s a big secret about logos.

They usually come in multiple parts.

While there are several different styles of logos. Most logos can be broken down into three distinct parts: The Wordmark, the Icon, and the Full Lockup.

The Wordmark is usually just the name of the company while the icon would be just the graphics or image.

The Icon< is usually what most people think of when talking about logos.

A Full Lockup is both pieces brought together to make a final composition.

This makes a lot more sense when you begin to compare to real-world examples. If we look at successful companies logos we can identify these three pieces pretty easily.

Having the ability to switch between different forms of your logo lets you be able to add your branding to anything. It’s all about making sure that you are able to incorporate your branding into your campaign whether its banner or on a stamp.

There’s a lot that goes into making the perfect logo for your brand. If you’re still not sure if your logo is up to snuff or if you are looking for a new logo the creative team at Loud Canvas can help. We’ll make sure that your logo is scalable and reflects your brand while implementing professional design techniques to give you a modern look.

Once you have your perfect logo in hand we’ll give you everything you’ll ever need to use it across your marketing campaigns including exports for web and print as well as source files.

Contact us today and we’ll help with making your logo stand out from the rest!

 

3 Important Questions We Ask During Google Ads Audits

As a premier Google Ads management agency, we work with many clients who request that we offer them an Ads “audit.” The reasons for this are many, but typically we receive this request because the company is unsure of whether their Google Ads account is being managed properly. Often, these companies are managing their Ads by themselves and don’t have great confidence in their ability to properly execute this. Additionally, they might have another agency providing this service for them, and they’re concerned that the other agencies might be “phoning it in” or setting their account on “autopilot.” Therefore, a Google Ads account audit can be an incredibly effective way to improve account quality and keep everything moving in the right direction:

Question 1: What is the overall goal of the account and campaigns?

This is important because most accounts are simply thrown together without a lot of “goal-setting” in mind.

For instance, if your business is a restaurant, it’s important to establish exactly what you’re attempting to do with your Google Ads before spending even $1. Are you trying to drive people into your location? Are you trying to get them to order delivery? Are you trying to raise business during particular times of the day? The answers to these questions might all be “yes,” which is fine, but each of them will require different steps and provisions within the account. Therefore, it’s incredibly important to understand the objective ahead of time.

Question 2: Are the correct keywords being targeted?

More often than not, when we examine the keywords being targeted within an account, we find that the business is wasting a good amount of their budget on irrelevant searches. Here’s how it happens:

Let’s say your business is a lawnmowing service. Here’s a likely list of keywords we’d find in your account:

Lawnmowing
Lawnmowing service
Lawn care service
Lawn care contractor

All seems good, right? Wrong. This keyword structure is almost sure to cause your ad to show up for searches like:

Lawn mower
Lawn mower service
Drake’s lawn mowing
Jim’s lawn mowing
Best lawn care tips
Best lawn care tools
Lawn care chemicals for spring

See the problem? Your business should not be showing up for these searches, but your keyword structure gives Google “free reign” to show your ads and exhaust your budget. This is a massive money-waster for most businesses.

Question 3: Is conversion tracking set up properly?

Conversion tracking is a MUST for any Google account and, sadly, it’s rarely working the way it should.

What is a conversion? A conversion is anything happening on your website which is important to your business. It could be a phone call, a form submission, a click of a link, a minimum amount of time spent on the site, or something different.

In order to properly evaluate the health of an account and the ROAS (return on ad spend), conversion tracking must be installed. By the same token, it must also be installed in order for Google to properly show your ads to those people who are most likely to take positive action.

If you are interested in having a second set of eyes on your Google Ads account, or if you’re interested in starting one, please get in touch with us!