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Loud Canvas Media has had a number of individuals and businesses – clients and otherwise – reach out to us regarding the Facebook changes for 2018 that were made public in January. The changes are significant to its News Feed algorithm, prioritizing person-to-person interactions among friends and family over posts from Facebook pages – seemingly [Read More]
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You may have noticed in the last few weeks two MAJOR changes that LinkedIn has made: 1) Posts now go public. 2) Users can natively upload video. It may have only been a matter of time, but these updates continue to make this ‘business first’ platform one that is also quite the content-sharing application. Your [Read More]
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Video is becoming more and more prominent on the web. Social media platforms like Facebook have become the next networks and go-to spots for news updates and live-streams. Video is, at its core, much easier for people to ‘digest’ – the ability to watch something instead of reading an article is a more passive, seemingly [Read More]
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In today’s business world, especially as it applies to marketing and promotion on social media, individuals need to understand and determine opportunity cost. What do you do better? What content are you skilled at creating? A strong writer should look to blogs, a creative will turn to video, and someone with powerful rhetoric can be [Read More]
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1) In order for a small business to be relevant in today’s world, they need to be almost everywhere on social media. That means no less than having a Facebook business page, Twitter account, and a consistent blog presence (on your own website, shared to Medium, etc). Sure, not all applications will make the most [Read More]
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Live streaming apps such as Periscope and Meerkat have become increasingly popular and have situated live video and audio as a necessary component to business marketing strategy. With millions of users worldwide, and many more joining the trend daily to view and create their own streams, these services offer businesses ways to connect like never [Read More]
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1) Remember that replying on Twitter is a tactic. Using the search box to find current content and tweets that surround your business, don’t hesitate to jump in to the discussion and engage with other users. Ask questions, interact, and communicate – don’t go for the ‘sale’ right away as your tweets will no doubt [Read More]