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Why WordPress is Dominant WordPress, launched in 2003, has become the most widely used full content management system in the world. It is an open source, community-based system and therefore entirely free. Ever-improving template options, plug-ins, SEO capability and client portal functionality have been essential to its success, making it competitive with the best proprietary [Read More]
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Funny to think that just a few weeks ago there were a number of SnapChat and social media aficionados (myself included) that deemed the platform dead. Or dying. Given it’s final days. When Instagram ‘borrowed’ the Stories concept – which then absolutely took off – it looked like SnapChat was all but snuffed out. While [Read More]
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You’ve probably read a post or seen an article that stated something like this: ‘Facebook is dying’. In fact, even I doubted the tech giant at times, pointing to the fact that the younger generations are turning more to apps like SnapChat while turning their back on the app that was born when I was [Read More]
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Video is becoming more and more prominent on the web. Social media platforms like Facebook have become the next networks and go-to spots for news updates and live-streams. Video is, at its core, much easier for people to ‘digest’ – the ability to watch something instead of reading an article is a more passive, seemingly [Read More]
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It may be warm, sunny, and perfect this summer, but odds are that even if you are outdoors that you’re eyes are still glued to the smart device that has become a permanent fixture to your hand. With that in mind, here are our top four thoughts, trends, and snippets in the social media world [Read More]
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Just as the technology of our world changes each day, social media is progressing at the speed of light. On any number of platforms, businesses and brands are able to reach multitudes of users – and these users are individuals who know EXACTLY what they are looking for. They are not looking for content just [Read More]
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Last Tuesday, Twitter went ahead and changed one of the three ways in which fellow users can respond to a tweet (the others being a retweet and a reply), ending the ‘favorite’ and replacing it with a ‘like’. The ‘star’ icon would seemingly be no more, and the ‘heart’ icon would live on. Twitter followed [Read More]
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Today’s youth are digital natives. On the one hand, they are comfortable accessing and utilizing the Internet as well as the masses of applications that are developed daily. On the other, they are seemingly at ease with the lack of privacy that the internet has created, a space where it’s almost considered odd to NOT [Read More]
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1) Social media is not simply something that you can ‘set and forget’. Each platform becomes your garden – you must tend to it, cultivating relationships and curating content. 2) Engage, educate, and execute. Talk to those in your circle, educate those outside of it, and execute – to build new relationships, foster new friendships, [Read More]
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It goes without saying…your website should be mobile-friendly. It is 2015 after all. And yet, there are still a number of businesses that do not have a mobile website. With knowledge of Google’s recent announcement of a pending update, paired with the continued expansion of mobile usage, it is undeniable that your site should be [Read More]