It goes without saying…your website should be mobile-friendly. It is 2015 after all.
And yet, there are still a number of businesses that do not have a mobile website. With knowledge of Google’s recent announcement of a pending update, paired with the continued expansion of mobile usage, it is undeniable that your site should be mobile-friendly.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
So what does this really mean? In short, if your website is not mobile-friendly by the end of April, your site will suffer from diminished search rankings – which will lead to less site visits, and which will, in turn, ultimately lead to fewer customers.
To make things crystal clear: Make the change, or suffer the consequences.
“Mobilegeddon”, as it has been dubbed, is an algorithm that will make mobile-friendly websites in Google’s organic search a priority. As mobile usage increases by the multitudes on a daily basis, it is the logical choice for Google to want to provide their mobile users with – ta-da! – mobile websites.
So now you’re asking… ”How do I know if my site is mobile or not?” Check things out for yourself by simply searching for your site on Google. With a mobile device, check to see if your site has the “Mobile-Friendly” label by it in the organic search results. In addition, the Google developers didn’t want users to feel completely alone in this, so try out their mobile-friendly test:
If you get the “Mobile-Friendly” label by your site when you search, or if you receive the “Mobile-Friendly” analysis in Google’s test, then congratulations! You’re good to go for April 21st.
However, if you receive the ‘Not Mobile-Friendly’ diagnosis, then it’s certainly time to make some changes.