Digital Marketing
Is Social Media Important for my Business?
Does your business have a way to communicate what you do, what you think about certain issues, express ways that your business is different from others and communicate directly with your consumer? If not, then your business’ marketing strategy needs social media. The overarching reason for this is building trust between you and the client [Read More]
Organic SEO vs Paid Search
Did you know organic SEO and paid search address over 5.6 billion Google searches a day? People are constantly searching for answers to their questions and some of those answers include the specific solution that your business provides. With all that searching going on, there must be a way to somehow manipulate the search engine [Read More]
#DigitalDover Seminar
Loud Canvas Media is offering a FREE seminar about how to make your business’ website and digital presence more effective and successful! About this Event Main Topic: Does your Website Need a Facelift? How to Make your Website Effective & Successful! In these modern times, every business—whether it is small and local or a huge [Read More]
Introducing FREE Digital Media Seminars for Small Businesses
In a landmark effort to improve the digital performance and success of small businesses in the Dover, NH area, Loud Canvas Media is introducing a quarterly effort to bring FREE digital marketing education to local businesses. After 15 years in the industry, Loud Canvas Media recognizes that the local business community should be empowered to [Read More]
Determine a Marketing Budget and Strategy
I was sitting across a Starbucks table from a middle-aged businessman. He was dressed in a plaid sweater vest, bow tie, and round, gold metal eyeglasses. Our conversation carried on like many I had before. He explained his B2C service-based business, the troubles he was having with slow growth and how he was looking for [Read More]
Utilize Hashtags Properly
By now the world is acquainted with the relatively “new” use for hashtags that has emerged over the last decade or so. Hashtags are no longer used just to signal a number, they are now an integral tool in social media and an important utility for individuals and brands to utilize in engaging with their [Read More]
7 steps to take before creating your YouTube channel
So, you’re thinking of starting a YouTube channel, eh? YouTube is a great place to add an additional layer of content to your brand and either drive traffic to or from that channel to your place of conversion. I say “Go for it!”. However, even before we get into the specifics about how to technically [Read More]
Social Media Ideas for Restaurants in 2019
We love working with restaurants in building their social media attention! Social media is an integral part of today’s marketing, and even if you AREN’T active on social media, you can be sure that your customers are tweeting, publishing, and posting about your food, service, and establishment. Here are a few ideas to develop your [Read More]
Facebook Ads versus Faceboost Boosts
Oh, Facebook! Where would we be without all your options? Today, I’m here to chat with you about the difference between Facebook Ads and Facebook Boosting. If you have a business on Facebook, you have more than likely been prompted to boost one or more of your posts. Maybe you’ve tried it. But, did you [Read More]
Your Business Isn’t on Social Yet? Don’t Wait Any Longer!
We speak often about how businesses and brands need to be on social media, and have to be present with constant pieces of quality content across varying mediums. Understand this: there are now more than 3 billion using social networks across the globe. These individuals are not only glued to their phones, but are increasingly [Read More]
Digital Marketing Trends to Look Forward to in 2019
You know this already: social media is of ever-growing importance to businesses, and should absolutely be taken advantage of. Part of that is keeping informed of the newest trends so that you are able to give your business the greatest leverage. 2018 has been a year of expanding and building off of 2017 social media [Read More]
Business Page Templates Set to Change on Facebook
Businesses that have a Facebook page, pay attention! (And yes, if you have a business – no matter large or small – you should have a Facebook page). Changes to the Facebook business pages will be implemented on (or around) August 24, 2018. These changes come as Facebook is working to make its user experience [Read More]
LCM Social Strategy: Part 1, Real Estate
Real estate agents and brokers can win their marketing – and buy or sell homes! – by mastering social media. We’ve said it before, and we’ll say it again, the majority of the population has their eyes fixed on their phones throughout a large part of the day – scrolling, texting, tweeting – and you [Read More]
LCM's Social Media Internal Memo
Team: Wanted to get you a little ‘cheat-sheet’ as it pertains to social media marketing and management. The 1st rule in social media is a no-brainer, but people, businesses, and brands ALWAYS forget…you need to be social on social media. You cannot just set it and forget it, like a garden it needs to be [Read More]
Your Social Media Content Recipe: Created vs. Curated
Many business and brands reach out to us and ask, “What is the best mix of content on our social media channels?” It’s a question that’s been asked a number of times before and will be continued to be asked as platforms grow, change, ebb, and flow. The truth is, there is no ‘one-size fits [Read More]