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Facebook marketing

Utilize Hashtags Properly

Hashtag

By now the world is acquainted with the relatively “new” use for hashtags that has emerged over the last decade or so. Hashtags are no longer used just to signal a number, they are now an integral tool in social media and an important utility for individuals and brands to utilize in engaging with their [Read More]

Social Media Ideas for Restaurants in 2019

We love working with restaurants in building their social media attention! Social media is an integral part of today’s marketing, and even if you AREN’T active on social media, you can be sure that your customers are tweeting, publishing, and posting about your food, service, and establishment. Here are a few ideas to develop your [Read More]

Facebook Ads versus Faceboost Boosts

iphone with notepad

Oh, Facebook! Where would we be without all your options? Today, I’m here to chat with you about the difference between Facebook Ads and Facebook Boosting. If you have a business on Facebook, you have more than likely been prompted to boost one or more of your posts. Maybe you’ve tried it.  But, did you [Read More]

Digital Marketing Trends to Look Forward to in 2019

social media trends

You know this already: social media is of ever-growing importance to businesses, and should absolutely be taken advantage of. Part of that is keeping informed of the newest trends so that you are able to give your business the greatest leverage. 2018 has been a year of expanding and building off of 2017 social media [Read More]

Business Page Templates Set to Change on Facebook

Businesses that have a Facebook page, pay attention! (And yes, if you have a business – no matter large or small – you should have a Facebook page). Changes to the Facebook business pages will be implemented on (or around) August 24, 2018. These changes come as Facebook is working to make its user experience [Read More]

LCM Social Strategy: Part 1, Real Estate

Real estate agents and brokers can win their marketing – and buy or sell homes! – by mastering social media. We’ve said it before, and we’ll say it again, the majority of the population has their eyes fixed on their phones throughout a large part of the day – scrolling, texting, tweeting – and you [Read More]

LCM's Social Media Internal Memo

Team: Wanted to get you a little ‘cheat-sheet’ as it pertains to social media marketing and management. The 1st rule in social media is a no-brainer, but people, businesses, and brands ALWAYS forget…you need to be social on social media. You cannot just set it and forget it, like a garden it needs to be [Read More]

Facebook’s News Feed Changes: How You Can Boost Your Brand

Facebook

Loud Canvas Media has had a number of individuals and businesses – clients and otherwise – reach out to us regarding the Facebook changes for 2018 that were made public in January. The changes are significant to its News Feed algorithm, prioritizing person-to-person interactions among friends and family over posts from Facebook pages – seemingly [Read More]

The Current State of Facebook (Still Growing!)

You’ve probably read a post or seen an article that stated something like this: ‘Facebook is dying’. In fact, even I doubted the tech giant at times, pointing to the fact that the younger generations are turning more to apps like SnapChat while turning their back on the app that was born when I was [Read More]

Should A Business or Brand Auto-Post?

automation

When a business or a brand works to figure out a social media marketing plan, there is a question that regularly will come up: To auto-post or not to auto-post? That is, should you have your posts to Facebook automatically be posted on Twitter (and vice versa)? When Twitter was new to the social scene, [Read More]

Fundraising with a Social Fabric

dollar sign social media

As we’ve recently been developing fundraisers for some of our clients, I figured it was a good time to delve into how today’s social media world can really amplify a fundraising process. Remember: social media in many ways resembles word-of-mouth interaction. How else are you going to get the word out about your fundraiser, or [Read More]

5 Things You Can’t Forget: Winter Edition

Don't forget

1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]

5 Things You Can’t Forget: Fall Edition

Don't forget

1) In order for a small business to be relevant in today’s world, they need to be almost everywhere on social media. That means no less than having a Facebook business page, Twitter account, and a consistent blog presence (on your own website, shared to Medium, etc). Sure, not all applications will make the most [Read More]