LCM's Social Media Internal Memo
Wanted to get you a little ‘cheat-sheet’ as it pertains to social media marketing and management.
The 1st rule in social media is a no-brainer, but people, businesses, and brands ALWAYS forget…you need to be social on social media. You cannot just set it and forget it, like a garden it needs to be tended to — have conversations, engage, communicate. That builds trust, shows authenticity, and showcases a brand.
It’s the business of attention — and, as most everyone has their nose in their phone, brands need to be digital and on mobile. Few people watch TV commercials or look at billboards anymore — phones can do a lot with a little 🙂
It’s also the business of storytelling. The brands that have success are the best storytellers. They have to look at themselves not as a dentist, or physical therapist, or restuarant…but on social they have to look at themselves as a media outlet (and publish as such!).
Traditional marketing tactic that needs to be understood for social — again, as people forget — you can’t put out content that you want, that you think works. A business needs to put out content that resonates with the audience! There must be time put in (certainly,) to see what works, but once you find the cadence you can fly from there.
Social is changing everyday — people need to always focus forward. What’s new? What’s coming down the pipe? Know that what worked one day for your audience and community may not work tomorrow… you’re only as good as your last at bat 🙂
Demographic — social platforms are all from the same pair of pants, but they serve different pockets.
– Facebook. If your website is ‘A Number 1’, then your FB is ‘A Number 2’. As such, you have to make sure that the page is currently working at its optimal level. Begin by engaging and communicating with your audience, driving content from customers and students of past and present to those of the future.
– Twitter. A major platform for industry leaders and local audience. We set to work, creating and developing the page, and then connect and engage with your literal geographic community as well as industry leaders. You have to rise above the noise with the platform — consistent and constant is key.
– Instagram. The ‘photo first’ and ‘mobile first’ app and the one that’s growing the fastest. Businesses and brands need to be on IG. Biggest downfall — “Oh, but we don’t make products that photograph well. It’s not ice cream sundaes, it’s not architecture, it’s not a model”. Find a way and you’ll find a whole new world of consumers and community. Quote cards, employee interviews, behind the scenes photos… all go a way to being a storyboard for your brand.
– LinkedIn. Using a business or personal account , set a group page and connect with industry leaders in the efforts to get your name out. Create and run posts that will actually work as promotions and advertisements on the account (less the ad spend, the much more of an organic reach!).
There’s a lot to think about, but if you think about these points as your core concepts you’ll be good to go in reviewing, applying, and succeeding with social media management and marketing!