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Think about your business right this instant. Are you Super Bowl ready? I don’t mean playing in the big game between the Broncos and the Panthers on February 7th, and I’m not pushing you to market around it in this post (though you should contemplate it if you haven’t already planned to do so). But [Read More]
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As we’ve recently been developing fundraisers for some of our clients, I figured it was a good time to delve into how today’s social media world can really amplify a fundraising process. Remember: social media in many ways resembles word-of-mouth interaction. How else are you going to get the word out about your fundraiser, or [Read More]
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1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]
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1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]
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Live streaming apps such as Periscope and Meerkat have become increasingly popular and have situated live video and audio as a necessary component to business marketing strategy. With millions of users worldwide, and many more joining the trend daily to view and create their own streams, these services offer businesses ways to connect like never [Read More]
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Replying on platforms like Twitter and Facebook should never be considered ‘optional.’ Those replies are an absolute necessity and should be considered a major component of your social media marketing strategy. At its core, social engagement is very much a two-way conversation – the only difference being that a customer isn’t walking into a business [Read More]
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1) Remember that replying on Twitter is a tactic. Using the search box to find current content and tweets that surround your business, don’t hesitate to jump in to the discussion and engage with other users. Ask questions, interact, and communicate – don’t go for the ‘sale’ right away as your tweets will no doubt [Read More]
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Yesterday marked the five-year anniversary of Loud Canvas Media’s accreditation by the Better Business Bureau. Reflecting on this, we thought three things: 1) Those five years have passed much too quickly, 2) We’ve had tremendous success in that time frame, and 3) Was the BBB relevant in any of that success? The BBB, while considered [Read More]
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Businessman and TV personality Marcus Lemonis stresses that there are three P’s required for the success of a business: People, Process, and Product. The same could be said for the success of your social media platforms, especially Instagram. You need to have a steady balance of each ‘P’ in order to sell your product, get [Read More]
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– Deliver high-quality content every day. You can offer great value by posting your own blogs, media creations, and advertisements, as well as mixing in third-party content of related subject matter. A constant stream of posts will build awareness, credibility, and relationships. Make sure that these posts let the viewers know exactly what kinds of [Read More]
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The number one mistake that businesses (and individuals) make with Twitter is to not fully put it to good use – to have an account, but to only use it for the occasional marketing promo, the sporadic chirp. It’s been said before – you cannot simply ‘set it and forget it.’ You need to fully [Read More]
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“The oldest form of marketing – word-of-mouth – with the newest form of technology.” Marc Pritchard, P&G. While this could be said of all social media platforms, Mr. Pritchard’s quote more directly aligns with one outlet, the one that is the busiest, and noisiest, of them all – Twitter. In 140 characters or less, the [Read More]
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1) Social media is not simply something that you can ‘set and forget’. Each platform becomes your garden – you must tend to it, cultivating relationships and curating content. 2) Engage, educate, and execute. Talk to those in your circle, educate those outside of it, and execute – to build new relationships, foster new friendships, [Read More]
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Have you ever thought about marketing your product or service with Instagram? If you are currently using the application to its fullest potential, then you already know the tremendous benefits a business or brand can gain by being a part of, and engaging with, the community of the platform. If you’re not yet using Instagram [Read More]