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By now the world is acquainted with the relatively “new” use for hashtags that has emerged over the last decade or so. Hashtags are no longer used just to signal a number, they are now an integral tool in social media and an important utility for individuals and brands to utilize in engaging with their [Read More]
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We love working with restaurants in building their social media attention! Social media is an integral part of today’s marketing, and even if you AREN’T active on social media, you can be sure that your customers are tweeting, publishing, and posting about your food, service, and establishment. Here are a few ideas to develop your [Read More]
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We speak often about how businesses and brands need to be on social media, and have to be present with constant pieces of quality content across varying mediums. Understand this: there are now more than 3 billion using social networks across the globe. These individuals are not only glued to their phones, but are increasingly [Read More]
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You know this already: social media is of ever-growing importance to businesses, and should absolutely be taken advantage of. Part of that is keeping informed of the newest trends so that you are able to give your business the greatest leverage. 2018 has been a year of expanding and building off of 2017 social media [Read More]
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Team: Wanted to get you a little ‘cheat-sheet’ as it pertains to social media marketing and management. The 1st rule in social media is a no-brainer, but people, businesses, and brands ALWAYS forget…you need to be social on social media. You cannot just set it and forget it, like a garden it needs to be [Read More]
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Many business and brands reach out to us and ask, “What is the best mix of content on our social media channels?” It’s a question that’s been asked a number of times before and will be continued to be asked as platforms grow, change, ebb, and flow. The truth is, there is no ‘one-size fits [Read More]
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We all know how many social media advancements we’ve seen in 2017. From Snapchat users being lured away by Facebook to Apple’s latest plans and even all the way up to the POTUS and his famous Tweets, everyone is into new ways of communicating by using the many mobile devices available today. And now, 2018 [Read More]
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Funny to think that just a few weeks ago there were a number of SnapChat and social media aficionados (myself included) that deemed the platform dead. Or dying. Given it’s final days. When Instagram ‘borrowed’ the Stories concept – which then absolutely took off – it looked like SnapChat was all but snuffed out. While [Read More]
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Understand the Platforms and the Individualized Strategy for Each Working with any social media platform – especially the big four of Facebook, Instagram, Twitter, and LinkedIn – you have to understand that the strategy has to be individualized for each account. We often liken social media to a pair of pants–and each platform is a [Read More]
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Instagram has done nothing but grow at a tremendous pace ever since it was released in 2010. The platform allows businesses and brands to reach their audience and gain valuable attention with photography and imaging. It’s a serious inefficiency in a business’ marketing plan for them to NOT be on Instagram. To put it as [Read More]
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Don’t just post. Resolve to post and publish constantly and consistently across each of your social media platforms. Think of it this way: Your clients and customers don’t want unreliable service, so don’t give them unreliable posts, tweets, and blogs. Set a schedule and commit to providing a high quantity of high-quality content. Don’t forget [Read More]
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Understand Your Audience, Then Capitalize Social media is all about content, information, and attention. Platforms like Twitter allow users to reveal what they are thinking, where they are, and other information about themselves that wouldn’t normally be easily accessible. Loud Canvas’ SMM team works to learn as much as possible about your audience, absorbing knowledge [Read More]
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It may be warm, sunny, and perfect this summer, but odds are that even if you are outdoors that you’re eyes are still glued to the smart device that has become a permanent fixture to your hand. With that in mind, here are our top four thoughts, trends, and snippets in the social media world [Read More]
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Remember >> In today’s world we are all living a life ‘on the record’ – everyone is their own brand, and everything they share, post, publish, and tweet must be a part of their PR strategy. And yes, there are occurrences where people are going to events just for the simple fact that they can [Read More]
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In today’s world of social media, it’s funny to think that there are avenues of industry virtually untouched and ignored by the likes of Instagram and Twitter. However, the construction industry (as well as it’s many sub-divisions of site work, civil engineering, etc), is one area that truly is a new frontier as it pertains [Read More]