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Just as the technology of our world changes each day, social media is progressing at the speed of light. On any number of platforms, businesses and brands are able to reach multitudes of users – and these users are individuals who know EXACTLY what they are looking for. They are not looking for content just [Read More]
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You’re nearing the deadline for your blog post and you’re having trouble pulling the whole thing together. You have an outline of some quality work, snippets of information, and it flows well overall. Thing is, you’re lacking structure – paragraphs aren’t quite paragraphs, sentences aren’t quite sentences. It is constantly said that some content is [Read More]
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Remember >> In today’s world we are all living a life ‘on the record’ – everyone is their own brand, and everything they share, post, publish, and tweet must be a part of their PR strategy. And yes, there are occurrences where people are going to events just for the simple fact that they can [Read More]
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No one ever wants to deal with an emergency. However, in the event of a flood, fire, or other catastrophic event, people want to (1) know who to call, and (2) know that the response will be lighting quick. When speaking with the guys at G.W. Savage, an emergency restoration company out of Vermont, their [Read More]
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In today’s business world, especially as it applies to marketing and promotion on social media, individuals need to understand and determine opportunity cost. What do you do better? What content are you skilled at creating? A strong writer should look to blogs, a creative will turn to video, and someone with powerful rhetoric can be [Read More]
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As we near Valentine’s Day it is, of course, a good time to reflect on, and spend time with, those we love. It’s also a time, especially as a small business owner or a fledgling entrepreneur, to take a good hard look at your business plan. At your social media marketing. At your development strategies. [Read More]
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1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]
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1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]
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1) In order for a small business to be relevant in today’s world, they need to be almost everywhere on social media. That means no less than having a Facebook business page, Twitter account, and a consistent blog presence (on your own website, shared to Medium, etc). Sure, not all applications will make the most [Read More]
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Replying on platforms like Twitter and Facebook should never be considered ‘optional.’ Those replies are an absolute necessity and should be considered a major component of your social media marketing strategy. At its core, social engagement is very much a two-way conversation – the only difference being that a customer isn’t walking into a business [Read More]
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Have you ever thought about what makes a website really stand out? What is it that makes a great website better than a ‘good’ one? A great website is one that is mobile friendly (Read more on that from our Archives!), aesthetically pleasing (complete with photos as well as an attention-grabbing font), and is loaded [Read More]
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– Deliver high-quality content every day. You can offer great value by posting your own blogs, media creations, and advertisements, as well as mixing in third-party content of related subject matter. A constant stream of posts will build awareness, credibility, and relationships. Make sure that these posts let the viewers know exactly what kinds of [Read More]