Going online is an everyday occurrence; people are spending more time on the Internet now than ever before. If the sites that you frequently visit never added new content, you would get bored, lose interest, and rarely check back with the page. When was the last time you made an update to your site? Think of your website as a living thing, engaging an audience and interacting with users, visitors, and search engines. Every change made, every bit of content added, is your site taking its steps to growth. The footprint of your site gets a bit wider each time. A site with no new updates becomes stagnant, boring, and in the eyes of search engines – lifeless.
Simply put, improve your SEO by posting more often.
Content posted and published on a regular basis is imperative to successful SEO. Google is known to rank pages based on the freshness and the consistency of content (Danny Wirken, Reasons Why Fresh Content is Imperative to SEO). Older content lowers page rank and your SEO efforts, while updated content increases page rank as well as the positive influx of SEO.
A well-written blog or other fresh content, even if posted once a week, will escalate inbound links, increase the frequency at which a search engine (like Google) will crawl to your site, heightens interactivity for a user, and yes, ultimately improves your site’s search engine ranking (Wirken). Of course, more content means more keywords, and each time you post, you are allowing your site to contain added keywords which are valuable for both search engine indexing and ranking (Robin Burton, 5 Reasons Why Fresh Content is Critical for Your Website and SEO).
Want to be considered an ‘expert’ or a ‘thought leader’ in your field? Become the industry authority on Google by abiding by the famous Bill Gates adage that ‘content is king’ (Burton). The faster you can post a stream of valuable content, the faster your site will be deemed an authority.
Beyond SEO and online authority as viewed by Google, you’ll also become the authority to your readers. Visitors will trust what you have to say, will come back to your site often, and will inevitably purchase your goods of services while telling their networks (both real life and online) all about you. You’ll keep an audience engaged and updated with relevant and up-to-date information.
The recipe is a straightforward one: