Digital Marketing

1) In order for a small business to be relevant in today’s world, they need to be almost everywhere on social media. That means no less than having a Facebook business page, Twitter account, and a consistent blog presence (on your own website, shared to Medium, etc). Sure, not all applications will make the most [Read More]

Replying on platforms like Twitter and Facebook should never be considered ‘optional.’ Those replies are an absolute necessity and should be considered a major component of your social media marketing strategy. At its core, social engagement is very much a two-way conversation – the only difference being that a customer isn’t walking into a business [Read More]

1) Remember that replying on Twitter is a tactic. Using the search box to find current content and tweets that surround your business, don’t hesitate to jump in to the discussion and engage with other users. Ask questions, interact, and communicate – don’t go for the ‘sale’ right away as your tweets will no doubt [Read More]

Businessman and TV personality Marcus Lemonis stresses that there are three P’s required for the success of a business: People, Process, and Product. The same could be said for the success of your social media platforms, especially Instagram. You need to have a steady balance of each ‘P’ in order to sell your product, get [Read More]

– Deliver high-quality content every day. You can offer great value by posting your own blogs, media creations, and advertisements, as well as mixing in third-party content of related subject matter. A constant stream of posts will build awareness, credibility, and relationships. Make sure that these posts let the viewers know exactly what kinds of [Read More]

They say a picture is worth 1,000 words. In social media this is very true – with words, as well as with 1,000 clicks, site visits, and other means of engagement. People absolutely love pictures – sharing, tagging, and posting them – to show that they have ‘been there done that’ or to flip to [Read More]

The number one mistake that businesses (and individuals) make with Twitter is to not fully put it to good use – to have an account, but to only use it for the occasional marketing promo, the sporadic chirp. It’s been said before – you cannot simply ‘set it and forget it.’ You need to fully [Read More]

“The oldest form of marketing – word-of-mouth – with the newest form of technology.” Marc Pritchard, P&G. While this could be said of all social media platforms, Mr. Pritchard’s quote more directly aligns with one outlet, the one that is the busiest, and noisiest, of them all – Twitter. In 140 characters or less, the [Read More]

1) Social media is not simply something that you can ‘set and forget’. Each platform becomes your garden – you must tend to it, cultivating relationships and curating content. 2) Engage, educate, and execute. Talk to those in your circle, educate those outside of it, and execute – to build new relationships, foster new friendships, [Read More]

Have you ever thought about marketing your product or service with Instagram? If you are currently using the application to its fullest potential, then you already know the tremendous benefits a business or brand can gain by being a part of, and engaging with, the community of the platform. If you’re not yet using Instagram [Read More]