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By now the world is acquainted with the relatively “new” use for hashtags that has emerged over the last decade or so. Hashtags are no longer used just to signal a number, they are now an integral tool in social media and an important utility for individuals and brands to utilize in engaging with their [Read More]
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We speak often about how businesses and brands need to be on social media, and have to be present with constant pieces of quality content across varying mediums. Understand this: there are now more than 3 billion using social networks across the globe. These individuals are not only glued to their phones, but are increasingly [Read More]
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Team: Wanted to get you a little ‘cheat-sheet’ as it pertains to social media marketing and management. The 1st rule in social media is a no-brainer, but people, businesses, and brands ALWAYS forget…you need to be social on social media. You cannot just set it and forget it, like a garden it needs to be [Read More]
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You may have noticed in the last few weeks two MAJOR changes that LinkedIn has made: 1) Posts now go public. 2) Users can natively upload video. It may have only been a matter of time, but these updates continue to make this ‘business first’ platform one that is also quite the content-sharing application. Your [Read More]
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Understand the Platforms and the Individualized Strategy for Each Working with any social media platform – especially the big four of Facebook, Instagram, Twitter, and LinkedIn – you have to understand that the strategy has to be individualized for each account. We often liken social media to a pair of pants–and each platform is a [Read More]
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Just as the technology of our world changes each day, social media is progressing at the speed of light. On any number of platforms, businesses and brands are able to reach multitudes of users – and these users are individuals who know EXACTLY what they are looking for. They are not looking for content just [Read More]
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1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]