Digital Marketing

You’re nearing the deadline for your blog post and you’re having trouble pulling the whole thing together. You have an outline of some quality work, snippets of information, and it flows well overall. Thing is, you’re lacking structure – paragraphs aren’t quite paragraphs, sentences aren’t quite sentences. It is constantly said that some content is [Read More]

Remember >> In today’s world we are all living a life ‘on the record’ – everyone is their own brand, and everything they share, post, publish, and tweet must be a part of their PR strategy. And yes, there are occurrences where people are going to events just for the simple fact that they can [Read More]

In today’s world of social media, it’s funny to think that there are avenues of industry virtually untouched and ignored by the likes of Instagram and Twitter. However, the construction industry (as well as it’s many sub-divisions of site work, civil engineering, etc), is one area that truly is a new frontier as it pertains [Read More]

Spring cleaning around your house? Remember that you should definitely consider cleaning your business’ social media applications as well. A thorough cleaning will ensure that your platforms are organized, up-to-date, and operating at their optimum efficiency. Here are Loud Canvas Media’s 10 Social Media Spring Cleaning tips: Make sure that your business’ profile picture – [Read More]

No one ever wants to deal with an emergency. However, in the event of a flood, fire, or other catastrophic event, people want to (1) know who to call, and (2) know that the response will be lighting quick. When speaking with the guys at G.W. Savage, an emergency restoration company out of Vermont, their [Read More]

Can you imagine a business today without Facebook? Twitter? Social media has become an essential component to a marketing strategy, allowing businesses to reach past, current, and potential clients with relative ease. The number one screen in our homes and in our lives is no longer our television sets, but is now our smartphones. And, [Read More]

In today’s business world, especially as it applies to marketing and promotion on social media, individuals need to understand and determine opportunity cost. What do you do better? What content are you skilled at creating? A strong writer should look to blogs, a creative will turn to video, and someone with powerful rhetoric can be [Read More]

As we near Valentine’s Day it is, of course, a good time to reflect on, and spend time with, those we love. It’s also a time, especially as a small business owner or a fledgling entrepreneur, to take a good hard look at your business plan. At your social media marketing. At your development strategies. [Read More]

Think about your business right this instant. Are you Super Bowl ready? I don’t mean playing in the big game between the Broncos and the Panthers on February 7th, and I’m not pushing you to market around it in this post (though you should contemplate it if you haven’t already planned to do so). But [Read More]

As we’ve recently been developing fundraisers for some of our clients, I figured it was a good time to delve into how today’s social media world can really amplify a fundraising process. Remember: social media in many ways resembles word-of-mouth interaction. How else are you going to get the word out about your fundraiser, or [Read More]

1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]

1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]

We get it… you’re busy. You’re busy in real life – with meetings, conference calls, and paperwork – and you’re busy on your social accounts as well, balancing and curating the content of Facebook, Twitter, Instagram, and others. With all that’s going on it can certainly be a chore to keep up with each of [Read More]

Last Tuesday, Twitter went ahead and changed one of the three ways in which fellow users can respond to a tweet (the others being a retweet and a reply), ending the ‘favorite’ and replacing it with a ‘like’. The ‘star’ icon would seemingly be no more, and the ‘heart’ icon would live on. Twitter followed [Read More]

Today’s youth are digital natives. On the one hand, they are comfortable accessing and utilizing the Internet as well as the masses of applications that are developed daily. On the other, they are seemingly at ease with the lack of privacy that the internet has created, a space where it’s almost considered odd to NOT [Read More]