We speak often about how businesses and brands need to be on social media, and have to be present with constant pieces of quality content across varying mediums. Understand this: there are now more than 3 billion using social networks across the globe. These individuals are not only glued to their phones, but are increasingly using social platforms to engage with brands.
If your digital marketing efforts are not taking advantage of platforms like Facebook or Instagram, you and your team are missing out on inexpensive and effective ways to reach thousands of potential customers and clients. From increasing brand awareness to showcasing yourself as a thought leader in your space, social media is a key to reaching audience numbers like this:
Social media stats 2018 (January to end of November. Credit to Janja Jovanovic at Viselio for the data!).
Linkedin
Over 500 million users per month
40% of monthly active users use LinkedIn daily
65 % of adults between 50 and 64 years use Facebook
Out of 2 billion millennials, 87 million are on LinkedIn
94% of B2B marketers use LinkedIn to distribute content
Facebook
2.23 billion active users
1.15 billion mobile users access Facebook daily
The average time spent on the FB is 20 minutes
60 million companies have FB page
Instagram
Over 500 million daily active users
The average time on IG is 25 minutes
50% of the most famous companies use IG
80% of users follow at least one brand on Instagram
60% of users learn about new products through Instagram
Twitter
326 million monthly active users
100 million daily active users
500 million Tweets per day
83% of world leaders are on Twitter
YouTube
1.9 billion monthly active users
30+ million daily active users
300,000 paying subscribers
50 million users create content
5 billion videos watched per day