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periscope

2 Social Media Trends Set to Get Even Larger in 2017

Live-Content: Live-streaming, as big as it has gotten, is primed to get even bigger. Regarding video, YouTube was a hit about 12 years ago and now it is more of a player in entertainment than many large networks on television. Just as radio was in many ways replaced by TV, the TV is now seemingly [Read More]

Star Power

Last Tuesday, Twitter went ahead and changed one of the three ways in which fellow users can respond to a tweet (the others being a retweet and a reply), ending the ‘favorite’ and replacing it with a ‘like’. The ‘star’ icon would seemingly be no more, and the ‘heart’ icon would live on. Twitter followed [Read More]

It’s Time for Businesses to go ‘Live’

going live

Live streaming apps such as Periscope and Meerkat have become increasingly popular and have situated live video and audio as a necessary component to business marketing strategy. With millions of users worldwide, and many more joining the trend daily to view and create their own streams, these services offer businesses ways to connect like never [Read More]