It may be warm, sunny, and perfect this summer, but odds are that even if you are outdoors that you’re eyes are still glued to the smart device that has become a permanent fixture to your hand. With that in mind, here are our top four thoughts, trends, and snippets in the social media world today.
1) As Instagram continues to evolve, we’re seeing more and more users post a long-form copy on the platform. And, as more brands and individuals are posting this way, it seems that an increasing number of users are perfectly content to read the content. Of course, the segments of description and story-telling below your attention-grabbing photo need to be just as captivating (if not more so!). Consider using this space to include a portion of a blog you’ve written, linking back to the original copy in your profile.
2) While we’re still in the middle of the Snapchat ‘era’, one app has been making MAJOR moves in terms of following (it’s unseated Snapchat and Instagram as the fastest growing social network) and in allowing individuals to spread their content in a new variety of ways is Musical.ly. Built around music and lifestyle, this app allows users to create music videos and share with the world.
3) More than ever before, organizations are more frequently turning to third party vendors to gain social data. With this, they are then able to build out their prospective customer’s profiles. Social media isn’t just for ‘Snapping’ your life and retweeting funny Vines, the platforms are being used to get a better understanding of who you are – as a person, as a buyer, and as a customer.
4) Always rethink and rework your social media strategy. While it’s good practice to take a step back and review what’s working and what isn’t, two other events are bound to happen (in fact, I promise you that they will) –
- Apps will upgrade with new features and functions, and
- There will be new apps that come out that fit your business and brand. Audit yourself and your team, asking yourself if you are executing in some way that is not bringing you value. Understanding the need to change when the time right, leads to growth, and growth leads to success.
