No one ever wants to deal with an emergency. However, in the event of a flood, fire, or other catastrophic event, people want to
(1) know who to call, and
(2) know that the response will be lighting quick.
When speaking with the guys at G.W. Savage, an emergency restoration company out of Vermont, their goal in developing a social media marketing campaign was to be first on the minds of the homeowners and businesses in their service area.
Like many business owners, G.W. Savage’s initial online efforts included a website and a Facebook page. Working with Loud Canvas Media, it was reviewed that the needs and expectations of consumers had changed and that the ‘old’ way of ‘setting and forgetting’ their online marketing now had to change. They had to be present, active, and engaging…and Loud Canvas Media helped them do just that.
Consumers – whether past, present or current clients – are now expecting great content when they go to a company’s online outpost. In addition, they expect that content to not only be in one spot, such as a website but to be in every area that makes sense for that business and brand. Loud Canvas Media helped to revamp G.W. Savage’s Facebook page, created both a Twitter and Instagram account and developed new blog content to be posted on a more regular basis. Consistently publishing engaging content is enabling G.W. Savage to not only grow their online footprint but to become leaders in their industry.
With their new social media strategy, organic search engine optimization began driving free search engine traffic. With more constant posting and blogging, inclusive of long-tail keyword strategy, lead results, and brand recognition reached their highest points in G.W. Savage’s online history. An added element to the online strategy has been to directly interact with consumers and clients – whether tweeting a response or replying to a comment – letting their followers know that they are in conversation with a real human. This develops a comfort level and increases the chances of their contacting G.W. Savage in the event of an emergency.
What it all boils down to is this – G.W. Savage is now front and center in the minds of potential customers. Offline, the real-life application occurs with word of mouth – followers of G.W. Savage are talking about how present and active they are online. And if they are efficient on their social media, the understanding becomes that they are efficient in their day-to-day dealings as well.
Inside the Numbers >>
Facebook:
5% Increase in Page Likes
Average 500 Post Reach (weekly), a 150% Increase
Average 30 Post Engagements (weekly), a 200% Increase
Twitter:
39 New Followers
Average 4,000 Tweet Impressions per week
Average 150 Profile Visits per week (with link redirects to the website)
Instagram:
17 New Followers
Average 10 link clicks per day (redirects to website and blog)
