The Current State of Facebook (Still Growing!)

You’ve probably read a post or seen an article that stated something like this: ‘Facebook is dying’. In fact, even I doubted the tech giant at times, pointing to the fact that the younger generations are turning more to apps like SnapChat while turning their back on the app that was born when I was in college.
Well… just last week Facebook hit 2 billion monthly users. Yes, 2 billion. Per month. Incredible, mind-boggling numbers.
I’ll admit, I saw the growth of live-video and apps like SnapChat taking a major bite out of the apple that was once seemingly all Facebook’s. And yet, the digital footprint of Mark Zuckerberg’s is not shrinking, but is actually growing at a tremendous rate. Even if the younger tech users truly aren’t utilizing Facebook, the adults in international markets are catching up, and businesses everywhere are creating their Facebook pages.  And remember: Instagram is, in many ways, turning into Facebook 2.0.
Facebook has recently announced that they are to pay hundreds of thousands of dollars for video shows. LaVar Ball and family recently signed on to be featured on the first reality show to be produced exclusively for Facebook.  Beyond the actual shows, Facebook is even working on an app that will allow for creators and influencers to record better video and produce better content for their audiences.
And that’s not where the steps into video and live-content stop (and these aren’t baby steps. This is like a huge running leap into the streaming world). Facebook TV will be here before we know it and will engage in a battle with none other than YouTube.
While the application is still free to use, Zuckerberg and team recently announced that they are expanding more inventory and revenue as they are max selling ad space, and social commerce will be here in the coming months as they are testing direct ecommerce purchases native within the platform (which will be ENORMOUS on Instagram. As I’m writing this I noticed Nike just announced they plan to sell sneakers direct through the app).
Long story short – in the worlds of live-content and e-commerce, Facebook and friends are only just getting started!
 
(Image Credit – TechCrunch)
For more: https://techcrunch.com/2017/06/27/facebook-2-billion-users/