In today’s world, if you have a business that doesn’t have a website… then you are probably not in business much longer.
And even still, with a website you and your team need to make sure that the page is up-to-date, responsive, and above all – mobile. Not having a top-flight website coincides with not obtaining top-line revenue. If there are bugs, errors, and omissions, you’ll be consistently losing the potential for site traffic, users, and yes – customers.
We recently wrote about the need to redesign your website, and even without a full redesign, there are a few fairly simple adjustments you can make so that you aren’t missing out on any opportunities. Try these changes to see a rise in traffic, leading to an increase in revenue.
Content is, was, and Always Will be King
You’ve probably spent the last many years building out your website with things such as headers, banner and sidebar ads, calls to action, social media buttons, comment areas, and much more. While they all certainly do serve a purpose, they tend to take away from the entire point of your website: the content you are writing and posting. Blogs, copy, and messaging will gain (or is it re-gain?) the prominence of the page. Add photography, video, and animation (see below) and your page becomes a place for you to showcase your expertise, to tell your story, and to curate your own media. Consider social media today – content driven marketing, increasingly giving the preface to a story that in then fully told on their linked web page.
Get Creative with your Header!
A basic header style is a thing of the past. The all-centered, mostly caps, boring font, black and white header is being replaced with innovation, dimension, and movement. Headers are getting increasingly creative – off-centered, interchangeable, and aesthetically astounding – in the effort to get that all necessary attention. Visitors may get to your site due to the solid content, but they’ll linger with the visually pleasing creation as your header. More and more web teams are testing headers that step out of the box in the effort to bring more traffic into the fold.
Video and Animated Content
As live-streaming is becoming a bigger player in the media landscape, video and animations will be utilized more and more on websites. Inherently, users would rather watch a video clip than read a paragraph, and it’s easy for you to showcase your product, walk viewers through how your product works, or give an overview of your procedure and process. Just like on social, where conversion rates are astronomical, that same success can convert to massive conversion rates that are only increasing by the day. Be engaging, be authentic, and be informative…you’ll keep your viewers longer, you’ll keep them wanting more, and they’ll most certainly be back for seconds (and thirds).