Do you have a website that doesn’t seem to be gaining much ROI for your business? Check out these 5 reasons why your website may not be converting sales.

  1. Speed of Site- Have you ever been on a site, and it seems like 10 years go by before a page you’ve clicked on loads? If it seems to be taking forever and a day, most times we just jump off and find a different site. How is the current speed load time on your site? If your site is causing people to jump off quickly, then they aren’t going to stay on long enough to make a purchase or submit their name in a contact form.  You can check out https://developers.google.com/speed/pagespeed/insights/  to get an idea of how fast your site is. 
  2. Mobile-Friendly- I don’t know about you, but the older I get, the worse my eyes are.  Now, in my later years, I actually stress overlooking at a site on my phone that I have to “pinch and zoom” in order to see the whole site. Yet, long gone are the days where we have to take our finger and push the site around on our mobile phone and zoom in to actually read something.  Thanks to our dear friend technology, it’s so much simpler now! Technology has now developed a way for sites to become mobile-friendly. A responsive site will look great on a desk-top and then magically change structure to fit into a smaller mobile screen or tablet. It this the work of a sorcerer? Maybe, or maybe just a good website developer.  In any event, this is what you need for your site. Do you have to pinch and zoom on your mobile phone to see your whole site? Go check out and see if your site is fully mobile responsive.  In some cases, more than half of your visitors are on their mobile phone. Are you providing them with a mobile-friendly experience? You should be, if not for the sake of their poor eyes, then for the sake of your business. 
  3. Too many options! – We all like choices, in fact, the more the better, right? Well, not so much when it comes to what you’re offering on your site. Sure, you want to give your potential clients a wide selection so they know everything that you have to offer. Yet, putting it all at once in the navigation/menu bar can be overwhelming! “Information overload” is a real thing and the last thing you want is our potential customers to become paralyzed by too much information. So, combine pages, simplify and make it as easy for your customers to navigate your website as possible. Remember: Less is More.
  4. Goals-  What are the goals that you’ve set up for your website viewers? Do you want them to make a purchase or submit a form? This point goes along with #3 on this list–You want to make it really easy for people to find the path to your desired action. So, don’t give them a million and one choices; Give them a couple of options that all lead to the same end goal. With today’s advanced software you can even set up Google Analytics to view the path each visitors takes to reach your “goal.” This insight is amazing in helping you configure and optimize each page throughout your website, which will further enhance the chances of visitors easily reaching the main goal of your website.
  5. Know your Customer – Where are visitors in their consumer journey with you when they reach your site? Are they just finding out about you for the first time, or have they already had experience with your product or service offline, or on another online platform? The experience, information, and graphics you share with a brand new customer will differ from the information you share with someone who is familiar with your site and business. Make sure you take some time to think about where visitors are in their journey with you and then subsequently meet those expectations when they land on your site. 

If you’re experiencing any of the above issues, please contact us. Our team will be happy to take a look at your site and recommend areas to improve!

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About The Author:

I love to help business owners reach their marketing goals through the digital landscape by empowering them with the knowledge and tools to target their audience and increase their conversions. My pastimes include family time, horseback riding, swimming, hiking, biking and reading.