24/7 Support Desk
Kevin Duffy

Kevin Duffy

Kevin has spent the better part of his life in advertising and marketing–over 20 to benchmark it. In that time, he has worked with large international brands like SAAB and Schneider Electric as well as smaller local brands like Arthur Thomas Properties and Hubbington’s Furniture. Starting his career as a copywriter, Kevin’s approach to brand strategy and marketing is similar to his approach to writing. Much as you create good copy by establishing a unique argument and then supporting it in the writing, Kevin would argue that developing good brand and marketing strategy means establishing an authentic, unique position and then supporting that position with the actions of the brand. Kevin’s job at Loud Canvas is to help develop and direct to overall brand and/or marketing strategy for our clients. Although he may say his job is really to get you noticed in the most creative manner possible that also reflects positively on your brand. Either way, Kevin understands what it takes to help differentiate and grow your brand.

Posts by Kevin Duffy

Print Marketing’s Place in the Digital Age Print Marketing’s Place in the Digital Age
Branding & Print Advertising

Print Marketing’s Place in the Digital Age

By :

A simple Google search into print marketing will tell you all you need to know. An array of headlines that run the gamut from Print Marketing is Dead to Print Marketing is Not Dead (Not Dying Either) will flood your screen. Like most things, the truth can be found in the middle of the hyperbole. The fact is, print can be a very effective marketing tool–provided you use it the correct way.

The Single Most Important Aspect to Ensure a Successful Brand The Single Most Important Aspect to Ensure a Successful Brand
Branding & Print Advertising

The Single Most Important Aspect to Ensure a Successful Brand

By :

Branding Tips When trying to re-invigorate, re-establish, or create a new brand, there are many aspects that make up the brand composite. Most people might think that the look of the brand, what we call the visual identity, is where you need to concentrate your efforts. Although the look of the brand is definitely important, [Read More]