Video is becoming more and more prominent on the web. Social media platforms like Facebook have become the next networks and go-to spots for news updates and live-streams. Video is, at its core, much easier for people to ‘digest’ – the ability to watch something instead of reading an article is a more passive, seemingly quicker means of reviewing content and information. If businesses are not yet using video on their websites, they should consider doing so as soon as possible. The power of video – the ability to authentically show another layer of just who you are as a brand, building trust in allowing viewers to really see and understand what you are all about – is a utility that can influence your audience, increase the popularity of your page, and increase sales. Here are our top five reasons why you need to have video on your website.
Video Enhances Your Website
From a promotional video that gives an explanation of your product or service, drone or VR footage that allows users to get a tour of your facility, or a clip that simply explains how to best navigate your website, using video can enhance both your site as well as the user’s experience while on your site.
Video as a Teaching Tool
Video can be used to demonstrate how your product works, just how and why your business is in business, and you can give a lesson on how to install or even fix something. There are so many different ways to use video as a teaching tool, and each of them allows you to establish your brand and your expertise.
Video Drives Web Traffic to Your Website
Probably the first and last thing to remember when it comes to applying video to your website – search engines LOVE video. As visitors are watching your content, your Google rank is steadily climbing higher due to ‘dwell time’ (that is, how long users are on your site). Captivating video clips can gain and maintain the attention of visitors, which is then relayed to Google that your site includes quality content.
Video Reveals a Human Element
Using video gives your business and brand a face. Welcoming visitors with an introduction, showcasing employee and behind-the-scenes interviews, and promoting filmed customer testimonials not only provides a ton of value, but also gives your audience a sense of comfort – by seeing the ‘real’ you, they allow themselves to engage and interact with your page and with your business. Getting a deeper understanding of who you are and what you stand for—building that trust— develops an emotional connection that gains customers and keeps them coming back.
Use Video to Stand Out
While video on websites is certainly becoming more popular, there are still a huge number of businesses and brands that aren’t putting video to work for them. Simply including video on your website will make you stand out! Go a step further by promoting your web videos on social media platforms, and allow the spread of your video content by enabling users to share and embed the clips.
Forrester Research finds that 46 percent of people who watch a video on a business website take action after viewing it. Including a video on your site will lead to increased engagement and higher conversion rates. Video can introduce your brand, answer a question, or simply entertain — not only leaving a lasting impression, but gaining a fan and potentially a customer!
References
6 Reasons Why You Should Use Video On Your Business Website
https://bluehost.blog/educational/6-reasons-why-you-should-use-video-on-your-business-website-5453/
Top Reasons to Use Video on Your Website
https://www.lifewire.com/reasons-to-use-video-1082470
