Your agency does its job very well. However, depending on whether you are a web development company or a marketing agency, it would be extremely efficient to find a resource that has an extensive skill set to help fill in the holes your company needs assistance with. As a business leader, you have a few choices: you can hire in-house or you can contract out to specifically skilled individuals. However, one or two in-house employees can have limited experience and skills depending on the hiring process. Additionally, there may be additional, exorbitant costs involved with an in-house team or employee. Not only that, the quality of work may be limited and delivery slower that desired. In the end, your client needs to have positive, timely results—This is where partnering with an agency can consistently deliver without fail.
When partnering with another agency who has a full set of resources in the web or hosting area; your company is then empowered with these same resources and comprehensive skill sets. Many times, agencies don’t have enough projects to hire a full-salaried developer or marketer, but the benefit of having those resources on hand is critical to growth. A partner agency helps solve that problem, promoting further growth within your company.
The base cost of a salaried employee, plus the additional costs to the company is significantly greater than a partnership with a web and marketing firm. In most major metro areas, the median salary of an employee is on average in the mid-seventies. A firm like Loud Canvas would typically be 12% (or less) than a salaried employee. Furthermore, a web and marketing firm does not have additional costs such as Social Security Taxes, Heath Insurance, or Continuing Education.
| Employee Webmaster | Loud Canvas Website Management | |
|---|---|---|
| Base Cost to Company | Median Salary of $77,000 in major metro areas (example). | 12% (or less) of the total cost of an employee |
| Additional Costs to Company | Social Security Tax, Health Insurance, Disability Insurance, Vacation Time, Bonuses, Continuing Education, etc. Actual total employee costs can exceed $100,000. | None |
| Experience and Capabilities | Typically limited to content managment and graphics preparation; 2-5 years experience. Skilled programming and marketing expertise requires additional employees and/or outside vendors. | Team of experts across the full spectrum of web development and web design–with 15+ years collective experience dedicated to your organization. |
| Basis of Compensation | Time-based (40hr week). | Performance-based (services and results delivered). |
| Quality and Speed of Service | Typically slow and/or error-prone — due to lack of experience or “learning curve” required when gaining hands-on experience in a new role or dealing with new technology. | Skilled professionals get work finished in a fraction of the time and with superior quality. We also ensure every page looks pristine, professional, and compatible with all known browsers. |
| Turnover Liability | Yes | N/A |
Quality and speed of service is another area of concern. The single capabilities of one person applied to his or her own work is often prone to errors. Delivery abilities can also be limited, leading to slow or lower quality results. On the other hand, a whole team of skilled professionals provides a much broader range of knowledge and the quality is always top-notch. In order to work with various clientele, agencies like Loud Canvas streamline their process to help deliver an expedited service. In addition to these benefits, there is also the assurance that there is no turnover liability with an agency, we will always be available to assist our partners with their web and marketing needs.
In order for an agency to continue to bring on and service new clients, they must be driven by the objective to deliver great, effective results. A good agency will learn the client’s objectives and drive campaigns toward that end in order to fulfill their client’s goals for success. However, when working with an in-house team or employee, much of their basis for compensation is time-based. Employees lacking the drive of developing effective, results-driven processes will lead to unhappy clients—That is a no-win situation.
There are a few final, key reasons that really tie this whole partner agency concept together. When working with an agency versus hiring in house, there is a lower commitment, yet greater stability. When an agency has a great reputation, such as Loud Canvas does, you can always count on them/us to be dependable and professional. Additionally, it’s very easy to get quickly started on new projects. Unlike finding the right hire or contractor to work with your client, there is no need to spend time or money enlisting the help and filtering applicants—Our team has all of the resources that you will need to deliver a high-quality, timely, successful project for all of your clients.
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