5 Reasons SEO Should Be a Priority

1) Companies are consistently updating and improving the SEO on their sites.

If your competitors are among those companies you will see your search engine rankings drop, along with your website traffic, depleting your pool of potential new clients. This happens because those companies who are not keeping up with their competition can quickly see their search engine rankings disappear, something you don’t want to happen to your website.

2) Google (responsible for 94% of organic search) is constantly changing their algorithms.

Google’s primary goal is to answer their users’ questions, and to do so they are continuously updating their algorithms, upwards to a thousand times a year. If you are not keeping up with the major changes and reevaluating your strategies accordingly, you are going to lose ground.

In January 2020, Google had a core update that resulted in many pages dropping in search results, ultimately changing SEO strategy. Sites dropped, not because they were devalued, but because there were new elements added to the algorithm. So, sites were evaluated differently. Things that now appear in search results, that did not before, are Featured snippets, Video Carousels, and People Also Ask boxes.

3) The way searchers search is an ever-evolving process.

More and more searches are now being done on mobile phone. More than 46% of Americans check their cell phones before they get out of bed and according to Google over 51% of smartphone users have discovered a new company or product while searching on their smartphone.

Because of the move to mobile search, and the increase in home smart devices such as Alexa, one of the biggest trends in the future just may be in voice search. According to Wordstream there are over 1 billion voice searches per month. So, don’t forget to include Voice Search in your SEO strategy.

4) Establishing your business as an authority takes time.

Nothing happens overnight, and just as it has taken time to grow your business, it takes time to grow your presence on the web. As your content grows that is relevant to your potential new customers and existing clients, your rankings are going to grow. The more relevant content you have compared to your competitors, the more relevant you are going to be to Google, and the higher your rankings.

5) According to BrightEdge

51% of all traffic is organic (or in other words comes primarily from Google search), 10% from paid (pay per click advertising), 5% from social, and 34% from all other.

If you are looking for a strong Nashua NH SEO Company, you have found it. When it comes to SEO services, no matter your need, we are here to support you. We care about all our clients’ success and work hard to make it happen. Ask our clients. We are very proud of our Google 5 star reviews. It’s what inspires us to do our very best for each and every client, no matter how big or small.