Royale Limousine (Haverill, MA // Part of Cabot Coach Builders) was a well-established business – crafters of luxurious limousines & coaches from Lincoln, Cadillac, and Mercedes-Benz – that had some difficulty in establishing themselves online, especially as it pertained to the social media platforms of Facebook, Twitter, and Instagram.
Their staff found it tough to balance the management of the various social accounts all while keeping their day-to-day business tasks at the forefront.
Loud Canvas Media was brought on to not only manage the accounts — acting as an extension of Royale themselves — but to drive attention to their vehicles, to grow their audience and community, and to further cultivate their 27-year-old brand.
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LCM took over the controls during what was considered a slow period for the business as Royale was not moving a high volume of units. In typical circumstances around the office, the staff would allow social media management to take a backseat, almost to the point where it ceased completely. In the efforts to make those crucial sales and to hit the desired numbers, Loud Canvas Media met with and reviewed best practices with the team. We learned the ins-and-outs of business, reviewed the previous marketing initiatives, and became an integral part of the team as we began working on behalf of, and as, Royale Limo ourselves.
We ironed out any potential trouble spots with the platforms, before building a base of content — both newly created as well as curated — that would gain the attention the business deserved. Loud Canvas Media worked to:
The biggest piece of our plan of action was to change the course of Royale’s online marketing – taking the audience from simply being relatives and community members in their inner circle of ‘friends’ and putting the necessary information, sales, and promotions squarely in front of the people and businesses that would purchase these vehicles. Twitter became a communication tool with industry leaders and business owners (of limo services, etc); Instagram popped with fresh images of vehicles and quote cards with attractive descriptions, and Facebook became the hub — the ‘Town Hall’ — for a number of these conversations to take place.
It wasn’t before too long — only a month into our term and still in this slower period — that Loud Canvas Media had made a major impact.
LCM connected with a number of limousine and black car services throughout the US using social media. A company from Tennessee reached out via Instagram and Twitter, inquiring as to the potential purchase for a new stretch limo.