BKW Lawyers

Personal Injury Lawyers in Manchester NH

BKW Lawyers

The Client

BKW Lawyers is a law office in Manchester NH which specializes in personal injury law and attorney services.

They’re in the largest city with the most amount of people, meaning they have the highest amount of opportunity to capitalize on good search engine rankings.

BKW Lawyers
Launched December 2019
Project Highlights
SEO Campaign
Google Analytics, Pay Per Click

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Digital Challenge

Since they’re in the largest city, they are also facing the highest amount of competition, making it a challenge to get them ranked on the first page of Google. Additionally, as with any space where competition and demand exist, and large amounts of money are at stake, there are many third-party providers who are dead set on infringing on their “action.” So companies like “Justia” have begun taking over space, just as “Homeadvisor” and Angie’s List have started to dominate other spaces.

Achieving Results
BKW Lawyers

The Solution
SEO is one function of an overall digital marketing strategy that can work really well for many companies. This allows our SEO techs to work with the back end and front end of the website to improve search engine ranking results. This is an organic process, one where the SEO rankings are not ads that are paid for.

SEO Process

  • General Research – We take pride in becoming more knowledgeable about the businesses we work with. It is essential to providing our clients with the most effective SEO strategy.
  • Extensive Keyword Research – Using specialized tools, identified the hottest key search terms in the personal injury industry.
  • Search Engine Optimization Evaluation – We worked with BKW to help identify any shortcomings. We analyzed Google Analytics and other prominent SEO platforms to determine how current visitors reached BKWLawyers.com website so we could help manipulate behavior patterns on the site.
  • SEO Consultation – After extensive research, we gathered all information and establish a specific strategy tailored to the needs this company. Each month we meet with the client to discuss the progress made in the previous month.
Problem Solved

Loud Canvas Media updated metadata/tags such as description and keywords as well as page titles. We refined header tags and made recommendations for site content and structure. We provided hands-on content writing and re-writing, installed Google analytics and reviewed those reports. We created a link-building strategy and included both keyword specific internal linking and credible outbound linking suggestions.

During the process of gathering relevant historical information from digital platforms and the client, we formed a strategic formula to execute. SEO is a process and takes time to gain traction and improve Google rankings. Typically results will be start to show improvement over a few months of research and foundation work. After reviewing a few months of data from initial efforts, we were able to tweak our work and improve search results dramatically.

SEO Results
Testimonial

We have been working with Loud Canvas for over a year now on a SEO campaign to boost the visibility of our law firm. The plan that Loud Canvas put together for us had been very effective. We have noticed a significant increase in the traffic to our website, leads coming from our website and live phone calls coming into our office. We had used a large national company before Loud Canvas. The cost was about the same but the results were no where near what Loud Canvas has done for us, nor the amount of communication. As a smaller law firm we have to make every marketing dollar work for us. We are getting strong value for those dollars with Loud Canvas.

~ Nick Wright, BKW Lawyers

30%
A 30% increase in traffic within 180 days.

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