BKW Lawyers is a law office in Manchester NH which specializes in personal injury law and attorney services.
They’re in the largest city with the most amount of people, meaning they have the highest amount of opportunity to capitalize on good search engine rankings.
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Since they’re in the largest city, they are also facing the highest amount of competition, making it a challenge to get them ranked on the first page of Google. Additionally, as with any space where competition and demand exist, and large amounts of money are at stake, there are many third-party providers who are dead set on infringing on their “action.” So companies like “Justia” have begun taking over space, just as “Homeadvisor” and Angie’s List have started to dominate other spaces.
SEO is one function of an overall digital marketing strategy that can work really well for many companies. This allows our SEO techs to work with the back end and front end of the website to improve search engine ranking results. This is an organic process, one where the SEO rankings are not ads that are paid for.
Loud Canvas Media updated metadata/tags such as description and keywords as well as page titles. We refined header tags and made recommendations for site content and structure. We provided hands-on content writing and re-writing, installed Google analytics and reviewed those reports. We created a link-building strategy and included both keyword specific internal linking and credible outbound linking suggestions.
During the process of gathering relevant historical information from digital platforms and the client, we formed a strategic formula to execute. SEO is a process and takes time to gain traction and improve Google rankings. Typically results will be start to show improvement over a few months of research and foundation work. After reviewing a few months of data from initial efforts, we were able to tweak our work and improve search results dramatically.
We have been working with Loud Canvas for over a year now on a SEO campaign to boost the visibility of our law firm. The plan that Loud Canvas put together for us had been very effective. We have noticed a significant increase in the traffic to our website, leads coming from our website and live phone calls coming into our office. We had used a large national company before Loud Canvas. The cost was about the same but the results were no where near what Loud Canvas has done for us, nor the amount of communication. As a smaller law firm we have to make every marketing dollar work for us. We are getting strong value for those dollars with Loud Canvas.
~ Nick Wright, BKW Lawyers