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1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]
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Last Tuesday, Twitter went ahead and changed one of the three ways in which fellow users can respond to a tweet (the others being a retweet and a reply), ending the ‘favorite’ and replacing it with a ‘like’. The ‘star’ icon would seemingly be no more, and the ‘heart’ icon would live on. Twitter followed [Read More]
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Businessman and TV personality Marcus Lemonis stresses that there are three P’s required for the success of a business: People, Process, and Product. The same could be said for the success of your social media platforms, especially Instagram. You need to have a steady balance of each ‘P’ in order to sell your product, get [Read More]
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The number one mistake that businesses (and individuals) make with Twitter is to not fully put it to good use – to have an account, but to only use it for the occasional marketing promo, the sporadic chirp. It’s been said before – you cannot simply ‘set it and forget it.’ You need to fully [Read More]