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Understand the Platforms and the Individualized Strategy for Each Working with any social media platform – especially the big four of Facebook, Instagram, Twitter, and LinkedIn – you have to understand that the strategy has to be individualized for each account. We often liken social media to a pair of pants–and each platform is a [Read More]
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Instagram has done nothing but grow at a tremendous pace ever since it was released in 2010. The platform allows businesses and brands to reach their audience and gain valuable attention with photography and imaging. It’s a serious inefficiency in a business’ marketing plan for them to NOT be on Instagram. To put it as [Read More]
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In today’s world, if you have a business that doesn’t have a website… then you are probably not in business much longer. And even still, with a website you and your team need to make sure that the page is up-to-date, responsive, and above all – mobile. Not having a top-flight website coincides with not [Read More]
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Don’t just post. Resolve to post and publish constantly and consistently across each of your social media platforms. Think of it this way: Your clients and customers don’t want unreliable service, so don’t give them unreliable posts, tweets, and blogs. Set a schedule and commit to providing a high quantity of high-quality content. Don’t forget [Read More]
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Redesigning a website takes time and a little money, but in the end, a revamp is a wise investment. Your website is essentially a virtual business card and your strongest online marketing tool. You’ll do yourself a tremendous service and make the most of business by keeping your website fresh, up-to-date, and user-friendly. Outdated The [Read More]
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Understand Your Audience, Then Capitalize Social media is all about content, information, and attention. Platforms like Twitter allow users to reveal what they are thinking, where they are, and other information about themselves that wouldn’t normally be easily accessible. Loud Canvas’ SMM team works to learn as much as possible about your audience, absorbing knowledge [Read More]
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Live-Content: Live-streaming, as big as it has gotten, is primed to get even bigger. Regarding video, YouTube was a hit about 12 years ago and now it is more of a player in entertainment than many large networks on television. Just as radio was in many ways replaced by TV, the TV is now seemingly [Read More]
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Your website is oftentimes your customers’ first impression of your brand or business. And further, as we’ve moved into a mobile-first world, how your site is viewed on a mobile device is often at the crux of how your brand is perceived. That said, you definitely want to be sure that your site is up-to-date, [Read More]
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When a business or a brand works to figure out a social media marketing plan, there is a question that regularly will come up: To auto-post or not to auto-post? That is, should you have your posts to Facebook automatically be posted on Twitter (and vice versa)? When Twitter was new to the social scene, [Read More]
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It may be warm, sunny, and perfect this summer, but odds are that even if you are outdoors that you’re eyes are still glued to the smart device that has become a permanent fixture to your hand. With that in mind, here are our top four thoughts, trends, and snippets in the social media world [Read More]
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Just as the technology of our world changes each day, social media is progressing at the speed of light. On any number of platforms, businesses and brands are able to reach multitudes of users – and these users are individuals who know EXACTLY what they are looking for. They are not looking for content just [Read More]
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Remember >> In today’s world we are all living a life ‘on the record’ – everyone is their own brand, and everything they share, post, publish, and tweet must be a part of their PR strategy. And yes, there are occurrences where people are going to events just for the simple fact that they can [Read More]
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In today’s world of social media, it’s funny to think that there are avenues of industry virtually untouched and ignored by the likes of Instagram and Twitter. However, the construction industry (as well as it’s many sub-divisions of site work, civil engineering, etc), is one area that truly is a new frontier as it pertains [Read More]
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Spring cleaning around your house? Remember that you should definitely consider cleaning your business’ social media applications as well. A thorough cleaning will ensure that your platforms are organized, up-to-date, and operating at their optimum efficiency. Here are Loud Canvas Media’s 10 Social Media Spring Cleaning tips: Make sure that your business’ profile picture – [Read More]
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No one ever wants to deal with an emergency. However, in the event of a flood, fire, or other catastrophic event, people want to (1) know who to call, and (2) know that the response will be lighting quick. When speaking with the guys at G.W. Savage, an emergency restoration company out of Vermont, their [Read More]