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We all know how many social media advancements we’ve seen in 2017. From Snapchat users being lured away by Facebook to Apple’s latest plans and even all the way up to the POTUS and his famous Tweets, everyone is into new ways of communicating by using the many mobile devices available today. And now, 2018 [Read More]
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Funny to think that just a few weeks ago there were a number of SnapChat and social media aficionados (myself included) that deemed the platform dead. Or dying. Given it’s final days. When Instagram ‘borrowed’ the Stories concept – which then absolutely took off – it looked like SnapChat was all but snuffed out. While [Read More]
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Understand the Platforms and the Individualized Strategy for Each Working with any social media platform – especially the big four of Facebook, Instagram, Twitter, and LinkedIn – you have to understand that the strategy has to be individualized for each account. We often liken social media to a pair of pants–and each platform is a [Read More]
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Live-Content: Live-streaming, as big as it has gotten, is primed to get even bigger. Regarding video, YouTube was a hit about 12 years ago and now it is more of a player in entertainment than many large networks on television. Just as radio was in many ways replaced by TV, the TV is now seemingly [Read More]
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It may be warm, sunny, and perfect this summer, but odds are that even if you are outdoors that you’re eyes are still glued to the smart device that has become a permanent fixture to your hand. With that in mind, here are our top four thoughts, trends, and snippets in the social media world [Read More]
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Just as the technology of our world changes each day, social media is progressing at the speed of light. On any number of platforms, businesses and brands are able to reach multitudes of users – and these users are individuals who know EXACTLY what they are looking for. They are not looking for content just [Read More]
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Think about your business right this instant. Are you Super Bowl ready? I don’t mean playing in the big game between the Broncos and the Panthers on February 7th, and I’m not pushing you to market around it in this post (though you should contemplate it if you haven’t already planned to do so). But [Read More]
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1) You need to remember that, especially in this day and age, you are your own media company. You want to be seen and heard across all platforms – the larger your audience, the more leverage you have. Work to gain a deep connection with that audience, leading to more room for personal branding and [Read More]