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instagram marketing

Utilize Hashtags Properly

Hashtag

By now the world is acquainted with the relatively “new” use for hashtags that has emerged over the last decade or so. Hashtags are no longer used just to signal a number, they are now an integral tool in social media and an important utility for individuals and brands to utilize in engaging with their [Read More]

Social Media Ideas for Restaurants in 2019

We love working with restaurants in building their social media attention! Social media is an integral part of today’s marketing, and even if you AREN’T active on social media, you can be sure that your customers are tweeting, publishing, and posting about your food, service, and establishment. Here are a few ideas to develop your [Read More]

Digital Marketing Trends to Look Forward to in 2019

social media trends

You know this already: social media is of ever-growing importance to businesses, and should absolutely be taken advantage of. Part of that is keeping informed of the newest trends so that you are able to give your business the greatest leverage. 2018 has been a year of expanding and building off of 2017 social media [Read More]

LCM Social Strategy: Part 1, Real Estate

Real estate agents and brokers can win their marketing – and buy or sell homes! – by mastering social media. We’ve said it before, and we’ll say it again, the majority of the population has their eyes fixed on their phones throughout a large part of the day – scrolling, texting, tweeting – and you [Read More]

LCM's Social Media Internal Memo

Team: Wanted to get you a little ‘cheat-sheet’ as it pertains to social media marketing and management. The 1st rule in social media is a no-brainer, but people, businesses, and brands ALWAYS forget…you need to be social on social media. You cannot just set it and forget it, like a garden it needs to be [Read More]

Social Media Trends to Look for in 2018

We all know how many social media advancements we’ve seen in 2017. From Snapchat users being lured away by Facebook to Apple’s latest plans and even all the way up to the POTUS and his famous Tweets, everyone is into new ways of communicating by using the many mobile devices available today. And now, 2018 [Read More]

Instagram Continues to Grow for B2C – Here’s Why

Instagram

Instagram has done nothing but grow at a tremendous pace ever since it was released in 2010. The platform allows businesses and brands to reach their audience and gain valuable attention with photography and imaging.  It’s a serious inefficiency in a business’ marketing plan for them to NOT be on Instagram. To put it as [Read More]

5 Things You Can’t Forget: Winter Edition

Don't forget

1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]

5 Things You Can’t Forget: Fall Edition

Don't forget

1) In order for a small business to be relevant in today’s world, they need to be almost everywhere on social media. That means no less than having a Facebook business page, Twitter account, and a consistent blog presence (on your own website, shared to Medium, etc). Sure, not all applications will make the most [Read More]

Storytelling on Instagram: People, Process, & Product

Businessman and TV personality Marcus Lemonis stresses that there are three P’s required for the success of a business: People, Process, and Product. The same could be said for the success of your social media platforms, especially Instagram. You need to have a steady balance of each ‘P’ in order to sell your product, get [Read More]