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engagement

Digital Marketing Trends to Look Forward to in 2019

social media trends

You know this already: social media is of ever-growing importance to businesses, and should absolutely be taken advantage of. Part of that is keeping informed of the newest trends so that you are able to give your business the greatest leverage. 2018 has been a year of expanding and building off of 2017 social media [Read More]

Social Media Trends to Look for in 2018

We all know how many social media advancements we’ve seen in 2017. From Snapchat users being lured away by Facebook to Apple’s latest plans and even all the way up to the POTUS and his famous Tweets, everyone is into new ways of communicating by using the many mobile devices available today. And now, 2018 [Read More]

Increase Your Social ‘Realness’

handshake

Just as the technology of our world changes each day, social media is progressing at the speed of light. On any number of platforms, businesses and brands are able to reach multitudes of users – and these users are individuals who know EXACTLY what they are looking for. They are not looking for content just [Read More]

Why Your Business Should Outsource Your Social Media

social media icons

Can you imagine a business today without Facebook? Twitter? Social media has become an essential component to a marketing strategy, allowing businesses to reach past, current, and potential clients with relative ease. The number one screen in our homes and in our lives is no longer our television sets, but is now our smartphones. And, [Read More]

Small Business Reminders – What Is There To Love?

As we near Valentine’s Day it is, of course, a good time to reflect on, and spend time with, those we love. It’s also a time, especially as a small business owner or a fledgling entrepreneur, to take a good hard look at your business plan. At your social media marketing. At your development strategies. [Read More]

Fundraising with a Social Fabric

dollar sign social media

As we’ve recently been developing fundraisers for some of our clients, I figured it was a good time to delve into how today’s social media world can really amplify a fundraising process. Remember: social media in many ways resembles word-of-mouth interaction. How else are you going to get the word out about your fundraiser, or [Read More]

5 Things You Can’t Forget: Winter Edition

Don't forget

1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]

Should Your Posts Be Automated? The Pros & Cons

automation

We get it… you’re busy. You’re busy in real life – with meetings, conference calls, and paperwork – and you’re busy on your social accounts as well, balancing and curating the content of Facebook, Twitter, Instagram, and others. With all that’s going on it can certainly be a chore to keep up with each of [Read More]

Star Power

Last Tuesday, Twitter went ahead and changed one of the three ways in which fellow users can respond to a tweet (the others being a retweet and a reply), ending the ‘favorite’ and replacing it with a ‘like’. The ‘star’ icon would seemingly be no more, and the ‘heart’ icon would live on. Twitter followed [Read More]

A Wonderful (Social Media) Engagement

talk bubble

Replying on platforms like Twitter and Facebook should never be considered ‘optional.’ Those replies are an absolute necessity and should be considered a major component of your social media marketing strategy. At its core, social engagement is very much a two-way conversation – the only difference being that a customer isn’t walking into a business [Read More]

What Makes a Website ‘Great’?

Website Design

Have you ever thought about what makes a website really stand out? What is it that makes a great website better than a ‘good’ one? A great website is one that is mobile friendly (Read more on that from our Archives!), aesthetically pleasing (complete with photos as well as an attention-grabbing font), and is loaded [Read More]

5 Things You Can’t Forget: Summer Edition

Don't forget

1) Remember that replying on Twitter is a tactic. Using the search box to find current content and tweets that surround your business, don’t hesitate to jump in to the discussion and engage with other users. Ask questions, interact, and communicate – don’t go for the ‘sale’ right away as your tweets will no doubt [Read More]