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We speak often about how businesses and brands need to be on social media, and have to be present with constant pieces of quality content across varying mediums. Understand this: there are now more than 3 billion using social networks across the globe. These individuals are not only glued to their phones, but are increasingly [Read More]
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You know this already: social media is of ever-growing importance to businesses, and should absolutely be taken advantage of. Part of that is keeping informed of the newest trends so that you are able to give your business the greatest leverage. 2018 has been a year of expanding and building off of 2017 social media [Read More]
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We all know how many social media advancements we’ve seen in 2017. From Snapchat users being lured away by Facebook to Apple’s latest plans and even all the way up to the POTUS and his famous Tweets, everyone is into new ways of communicating by using the many mobile devices available today. And now, 2018 [Read More]
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When a business or a brand works to figure out a social media marketing plan, there is a question that regularly will come up: To auto-post or not to auto-post? That is, should you have your posts to Facebook automatically be posted on Twitter (and vice versa)? When Twitter was new to the social scene, [Read More]
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Can you imagine a business today without Facebook? Twitter? Social media has become an essential component to a marketing strategy, allowing businesses to reach past, current, and potential clients with relative ease. The number one screen in our homes and in our lives is no longer our television sets, but is now our smartphones. And, [Read More]
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Think about your business right this instant. Are you Super Bowl ready? I don’t mean playing in the big game between the Broncos and the Panthers on February 7th, and I’m not pushing you to market around it in this post (though you should contemplate it if you haven’t already planned to do so). But [Read More]
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1) Want to generate a buzz around a particular topic? Even better… would you then want to then write a blog post on that topic? Don’t hesitate to ask Twitter users directly for their input! By contacting users directly (be it those that are either ‘influencers’ or those who are ‘experts’ in the field), you’ll [Read More]
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Today’s youth are digital natives. On the one hand, they are comfortable accessing and utilizing the Internet as well as the masses of applications that are developed daily. On the other, they are seemingly at ease with the lack of privacy that the internet has created, a space where it’s almost considered odd to NOT [Read More]
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Replying on platforms like Twitter and Facebook should never be considered ‘optional.’ Those replies are an absolute necessity and should be considered a major component of your social media marketing strategy. At its core, social engagement is very much a two-way conversation – the only difference being that a customer isn’t walking into a business [Read More]