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Social Media Trends to Look for in 2018

We all know how many social media advancements we’ve seen in 2017. From Snapchat users being lured away by Facebook to Apple’s latest plans and even all the way up to the POTUS and his famous Tweets, everyone is into new ways of communicating by using the many mobile devices available today. And now, 2018 [Read More]

Keep Your Focus Where the Attention Is (Hint: Mobile Devices)

iphone

As a marketer, brand storyteller, and entrepreneur, I often find myself observing others to get an understanding – at least in small sample – of how individuals may react to various advertising tactics and techniques, both in traditional form and on social media. Watching Super Bowl LI this past winter, I looked around at friends [Read More]