LCM’s 5 Rules of Facebook for Businesses and Brands:

– Deliver high-quality content every day. You can offer great value by posting your own blogs, media creations, and advertisements, as well as mixing in third-party content of related subject matter. A constant stream of posts will build awareness, credibility, and relationships. Make sure that these posts let the viewers know exactly what kinds of content they can expect from you and your business.
– Engage with all types of users – post, current, and potential fans as well as customers. Stimulate engagement by simply asking a question or offering a poll. At the end of each of your posts, along with a strong call-to-action, invite users to comment, like, and/or share. When people do respond as you’ve requested, be sure to keep the engagements flowing with comments, likes, and shares of your own.
– Boost the posts that are most important to you and your business. Reaching your desired audience and demographic is easy with Facebook, and for a small fee, you could be promoting your product or service directly to their feeds. Boosting your posts and content will increase site clicks, get the word out about your business, and will gain additional users and customers.
– Timing is everything. Be conscious of when your audience interacts with your Facebook page most often, and be sure to post (and boost posts) at that time. There are a number of terrific options available so that you can schedule your posts for the most popular time, thereby gaining the most traffic to your Facebook page and, in turn, your website.
– Utilize Facebook Dark Posts. This tactic allows businesses and brands to create ads with the option of not publishing them to the feed. Just think, if you run multiple ads as you typically would, you run the risk of over-saturating the Facebook feed and as a consequence, possibly losing fans and followers. With Dark Posts, you can run multiple ads (or other content pieces) as sponsored posts (targeting various locations and demographics, etc.) without a single post showing up on your own news feed. AKA…a ‘ghost post’.