In today’s world of social media, it’s funny to think that there are avenues of industry virtually untouched and ignored by the likes of Instagram and Twitter. However, the construction industry (as well as it’s many sub-divisions of site work, civil engineering, etc), is one area that truly is a new frontier as it pertains to social media. Whether it’s because the ‘old guard’ of owners and administrators are not comfortable or welcoming to the use of these applications, or because the same few companies are always going to bid for work (and thus not ‘really’ requiring any new marketing schemes), the fact remains…NONE of these businesses are using social media in the ways that they should be in order to boost their brands, to connect with their client base, or to deepen their roots in their community.
When speaking with the team at G.W. Tatro, a heavy civil construction company out of Vermont, their goal in developing a social media marketing campaign was to boost their brand by constantly and consistently sharing their story – awards they’ve won, people they employ, and the history that has made them into who they are today.
Like many business owners, G.W. Tatro’s initial online efforts included a website and a Facebook page. Loud Canvas Media set out to be sure that their social media accounts would be present, active, and engaging…all highly necessary so that G.W. Tatro could tell their story. And, boiled down, that’s all social media really is today – a storytelling platform. And, if you’re the best storyteller, than your voice will most certainly be heard. Loud Canvas Media helped to revamp G.W. Tatro’s Facebook page, and increased the number of followers in a very short period of time. Loud Canvas Media also created both a Twitter and Instagram account, and developed new content to be posted on a regular basis – photos, ‘throwbacks’, employee interviews, and even client reviews. Being constant and consistent with the posts across all accounts, because their are so few in their industry that are even on social at all, is allowing them to become leaders in their industry.
Inside the Numbers >>
16.7% Increase in Page Likes (from 633 to 739)
Average 700 Post Reach (weekly), a 150% Increase
Average 60 Post Engagements (weekly), a 150% Increase
26 New Followers
Average 3,000 Tweet Impressions per week
Average 70 Profile Visits per week (with link redirects to website)
25 New Followers
Average 15 link clicks per day (redirects to website and blog)