I was sitting across a Starbucks table from a middle-aged businessman. He was dressed in a plaid sweater vest, bow tie, and round, gold metal eyeglasses. Our conversation carried on like many I had before. He explained his B2C service-based business, the troubles he was having with slow growth and how he was looking for.
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As a marketer, brand storyteller, and entrepreneur, I often find myself observing others to get an understanding – at least in small sample – of h.